OPPOSITIONS 10: A JOURNAL FOR IDEAS AND CRITICISM IN ARCHITECTURE. Cambridge: MIT Press/The Institute For Architecture And Urban Studies, Fall 1977.

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OPPOSITIONS 10
A JOURNAL FOR IDEAS AND CRITICISM IN ARCHITECTURE

Peter Eisenmann, Kenneth Frampton, Mario Gandelsonas, Anthony Vidler [Editors]

Peter Eisenmann, Kenneth Frampton, Mario Gandelsonas, Anthony Vidler [Editors]: OPPOSITIONS 10: A JOURNAL FOR IDEAS AND CRITICISM IN ARCHITECTURE. Cambridge: MIT Press/The Institute For Architecture And Urban Studies, Fall 1977. First edition. 8vo. Silkscreened perfect bound French-folded wrappers. 112 pp. Black and white photographs and diagrams. Designed by Massimo Vignelli. Cover silkscreened on Champion Colorcast Cover Stock. Interior unmarked and very clean. Old ink and stamped prices to title page. The orange covers show the usual edgewear, but a very good copy.

8.5 x 9.75 perfect-bound softcover book with 112 pages profusely illustrated with black and white  photographs and diagrams. Legendary journal published from 1973 to 1981 that attempted to reconcile the embedded traditions of Modernism with contemporary advances in architecture and urban theory. Highly recommended for both form and content.

  • Oppositions
  • Behind the Mirror: On the Writings of Philip Johnson by Peter Eisenman
  • Reflections: On Style and the International Style; On Post-Modernism; On Architecture by Philip Johnson
  • Theory
  • The Idea of Architectural Language: A Critical Inquiry by Jacques Guillerme
  • History
  • The Failure of the Soviet Avant-Garde: A Review by Eric Dluhosch of Sovetska Architektonicka Avantgarda by Jiri Kroha and Jiri Hruza (26 pages w/ 35 black and white  illustrations)
  • Documents
  • The Evolution of Philip Johnson's Glass House, 1947-1948 by Robert A. M. Stern: 12 pages with 39 black and white  illustrations
  • Punin's and Sidorov's Views of Tatlin's Tower
  • Monument to the Third International by Nikolai Punin
  • Review of Punin's Pamphlet about Tatlin's Monument to the Third International
  • Symmetry 5: Man's Observation of the Natural Environment by William S. Huff
  • Reviews and Forum

Artists, designers, and architects include Philip Johnson, Hans Poelzig, Y. Chernikhov, V. Shukhov, V. Krinsky, I. Zholtovsky, V. Schuko, N. A. Ladovsky. A. Schusev, B. Velikovsky, K. Melnikov, I. Leonidov, A. Shchuko, P. Golosov, Le Corbusier, I. Nikolaev, and V. Tatlin among others.

The Institute For Architecture And Urban Studies was founded in 1967 as a non-profit independent agency concerned with research, education, and development in architecture and urbanism. It began as a core group of young architects seeking alternatives to traditional forms of education and practice. Peter Eisenman was appointed as the Institutes first executive director followed by Anthony Vidler (1982), Mario Gandelsonas (1983) and Stephen Petersen (1984). In 1985 the Institute ceased to exist. ... Like tears in the rain.

Massimo Vignelli (Italy, 1931 – 2014) recalls the exact day that he found the design language that he would be known for. It was 1963, he had a studio in Milan, Lella & Massimo Vignelli Design & Architecture, where he designed in a reductive manner using Helvetica, black rules, and solid colored backgrounds. He put this into practice for Sansoni designing formats for scores of series and hundreds of books until leaving Italy for American in 1965. Today he uses more Bodoni, but hasn’t changed his basic design attitude one iota. He made his early reputation by designing strict formats for series like these.

"I always worked like this from the very beginning, I never had another way but this structural approach," admits Vignelli proudly. "My aim was always to reach maximum impact, so I used Helvetica on white or solid color backgrounds, which stood out — boom — from the texture of all the other books on the shelves. I designed many series this way, I had some books with only white covers with type raining down and some with a black and white illustration on bottom. We wanted to develop standards to avoid gratuitous criticism by publisher’s wives or secretaries and sales people. First and foremost we were searching for objectivity. So we convinced the publisher that a book was like a soap box. The publisher’s brand was the important thing, so each book looked alike. We played safe with the illustration by using things from the past. Who could argue with Rembrandt and Durer?"  [oppositions_2019]

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