GREAT IDEAS OF WESTERN MAN
ADVERTISEMENTS FOR 1952 – 53 – 54
Herbert Bayer [Art Director]
Herbert Bayer [Art Director]: GREAT IDEAS OF WESTERN MAN ADVERTISEMENTS FOR 1952 – 53 – 54. Chicago: Container Corporation of America, 1954. Printed cardboard portfolio folder containing 26 loose, color plates. Folder is in nearly fine condition with light wear to edges and faint rubbing to folds. All plates are in generally fine condition with a single exception: the Joseph Low plate has a tiny nick to lower right edge, not affecting artwork area. Out-of-print. One of the cleanest CCA Portfolio sets we have handled.
11.5 x 14.25 cardboard portfolio folder with 26 [11.25 x 14] color plates featuring advertisements created for the Container Corporation of America by many contemporary greats in modern graphic design, art, and photography.
Portfolio Contents:
- Herbert Bayer: Thomas Paine
- Joseph Low: Socrates on the Good of Man
- S. Neil Fujita: Thomas Paine
- W. H. Allner: The Declaration of the Rights of Man
- Lewis Daniel: Daniel Webster
- Lemuel B. Line: Montesquieu duty of a citizen
- Philip Guston: St. Thomas Aquinas
- Raymond A. Ballinger: John Stuart Mill
- John Atherton: Thomas Jefferson
- Fred Conway: Abraham Lincoln
- Max Bill: The Institutes of Justinian
- Arthur Williams: Dr. Johnson
- Jean Varda: Epictetus
- Alvin Lustig: John Ruskin
- Edward E. Gallob: Woodrow Wilson
- E. McKnight Kauffer: Fyodor Dostoevsky
- Bradbury Thompson: Mr. Justice Lindley
- Walter Reinsel: Martin Luther
- Jan Tschichold: John Stuart Mill
- Hazard Durfee: Henry David Thoreau
- Erik Nitsche: John Calvin
- Thomas Vroman: James Madison
- Hans Moller: Charles Darwin
- Sol Mednick: Benjamin Franklin
- Esther Louise Peck: Sigmund Freud
- W. H. Allner: Edmund Burke
From 1950 to the mid-1970s, the CCA ran advertisements in a series called "Great Ideas of Western Man." Art Director Herbert Bayer commissioned major artists and designers to illustrate selected ideas of the greatest philosophers, writers, scientists, and cultural, religious, and political figures of history. An excellent vintage snapshot of corporate America's embrace of the European Avant-Garde, speciifically by Chairman Walter Paepcke of the CCA.
These CCA Portfolios contain absolutely the best reproductions of these pieces, many of which are rightly considered high points of American Graphic Design.