GREAT IDEAS OF WESTERN MAN
ADVERTISEMENTS FOR 1954 – 55 – 56
Herbert Bayer [Art Director]
Herbert Bayer [Art Director]: GREAT IDEAS OF WESTERN MAN ADVERTISEMENTS FOR 1954 – 55 – 56. Chicago: Container Corporation of America, 1956. Original edition. Printed cardboard portfolio folder containing 26 loose, color plates. Folder is in nearly fine condition with light wear to edges and faint rubbing to folds. All plates are in generally nearly fine condition with a hint of ruffling to the set. Out-of-print. One of the better collections from the Great Ideas series, with classic images by Saul Bass, Herbert Bayer and others.
11.5 x 14.25 cardboard portfolio folder with 26 [11.25 x 14] color plates featuring advertisements created for the Container Corporation of America by many contemporary greats in modern graphic design, art, and photography.
Portfolio Contents:
- Herbert Bayer: Alexander Hamilton
- Antonio Frasconi: Goethe
- Don Kubly: Cicero
- Joseph Hirsch: Theodore Roosevelt
- Joseph Low: Shakespeare
- Paul Rand: Thomas Erskine
- Herbert Matter: Lucretuius
- Leo Lionni: Epictetus
- Chuck Ax: George Washington
- Jack Gregory: Mr. Justice Holmes
- Abraham Rattner: St. Francis of Assisi
- Xanti Schawinsky: Herbert Spencer
- Ben Shahn: John Stuart Mill
- Constantino Nivola: Plato
- Lemuel B. Line: Henry Brougham
- Joseph Gering: William Graham Sumner
- Egbert Jacobson & Adrian Lozano: Plato
- Burt Kramer: Montesquieu
- Jacques Nathan: De Tocqueville
- Horace Paul: William Penn
- George Giusti: Jane Addams
- Richard Lindner: Benedict Spinoza
- Arthur Williams: Adam Smith
- Jacob Landau: Thomas Jefferson
- J. Wolfgang Beck: Hegel
From 1950 to the mid-1970s, the CCA ran advertisements in a series called "Great Ideas of Western Man." Art Director Herbert Bayer commissioned major artists and designers to illustrate selected ideas of the greatest philosophers, writers, scientists, and cultural, religious, and political figures of history. An excellent vintage snapshot of corporate America's embrace of the European Avant-Garde, speciifically by Chairman Walter Paepcke of the CCA.
These CCA Portfolios contain absolutely the best reproductions of these pieces, many of which are rightly considered high points of American Graphic Design.