GREAT IDEAS OF WESTERN MAN
ADVERTISEMENTS FOR 1960 – 61 – 62 – 63
Herbert Bayer [Art Director]
Herbert Bayer (Art Director): GREAT IDEAS OF WESTERN MAN ADVERTISEMENTS FOR 1960 – 61 – 62 – 63. Chicago: Container Corporation of America, 1963. Original edition. Printed cardboard portfolio folder containing 22 loose, color plates. Folder is in nearly fine condition with light wear to edges and faint rubbing to folds. All plates are in generally very good to nearly condition condition with light handling and edgewear throughout. Out-of-print. One of the cleanest CCA Portfolio sets we have handled.
11.5 x 14.25 cardboard portfolio folder with 22 [11.25 x 14] color plates featuring advertisements created for the Container Corporation of America by many contemporary greats in modern graphic design, art, and photography.
Portfolio Contents:
- Herbert Bayer: Theodore Roosevelt
- Jacob Landau: John Milton
- Yusaku Kamekura, Sofu Teshigahara, Ken Domon: Buddha
- John Massey: John C. Calhoun
- Matazo Kayama: Buddha
- Vin Giuliani: William Penn
- Abraham Rattner: Emerson
- Herbert Bayer: Thomas Carlyle
- Luise Kaish: Frederick the Great
- Robert Osborn: Rabindranath Tagore
- Charles T. Coiner: Marcus Manillus
- Harold Altman: Francis Bacon
- Alexey Brodovitch: Rousseau
- Herbert Bayer: Aesop
- Rene Magritte: George Santayana
- David Aronson: Edmund Burke
- Morris Broderson: Goethe
- Art Kane: Albert Einstein
- John Massey: Michel de Montaigne
- Clark Richert: Frederick Neitzsche
- Jean Helion: Spinoza
- David Walsh: George Santayana
From 1950 to the mid-1970s, the CCA ran advertisements in a series called "Great Ideas of Western Man." Art Director Herbert Bayer commissioned major artists and designers to illustrate selected ideas of the greatest philosophers, writers, scientists, and cultural, religious, and political figures of history. An excellent vintage snapshot of corporate America's embrace of the European Avant-Garde, speciifically by Chairman Walter Paepcke of the CCA.
These CCA Portfolios contain absolutely the best reproductions of these pieces, many of which are rightly considered high points of American Graphic Design.