RITRATTO DI SOTTSASS
(Trento, 1991 – Parigi, 1994)
Andrea Branzi, Julius Lengert, and Aldo Giorgio Gargani
Giuseppe Varchetta [Photographer]
Andrea Branzi, Julius Lengert, and Aldo Giorgio Gargani: RITRATTO DI SOTTSASS (Trento, 1991 – Parigi, 1994). Milan: Edizioni L’Archivolto, December 1994. First edition. Text in Italian and English. 16mo. Plain paper perfect bound and sewn wrappers. Photo illustrated dust jacket. 101 pp. Black and white photographs by Giuseppe Varchetta, encomiums by Branzi, Lengert, and Gargani. A fine copy.
4.75 x 6.5 softcover book with 101 pages of Italian and English text and black and white photographs by Giuseppe Varchetta, curated by Silvio San Pietro. Includes four essays: “Trento, 1991 – Parigi, 1994” by Giuseppe Varchetta; “Fathers and Sons” by Andrea Branzi; “Looking at Ettore” by Aldo Giorgio Gargani; and “Listening to Ettore Sottsass” by Julius Lengert. “If there is a reason for the existence of design, it is that it manages to give—or give anew—instruments and things this sacred charge for which […] men enter the sphere of ritual, meaning life.” — Ettore Sottsass
Ettore Sottsass (Italian, 1917 - 2007) was an Italian architect and designer whose body of work included furniture, jewelry, glass, lighting and office machine design. He was educated at the Politecnico di Torino in Turin and graduated in 1939 with a degree in architecture. He served in the Italian military and spent much of World War II in a concentration camp in Yugoslavia. After returning home in 1948, he set up his own architectural and industrial design studio in Milan.
In 1956 Ettore Sottsass began working as a design consultant for Olivetti, designing office equipment, typewriters and furniture. Sottsass was hired by Adriano Olivetti, the founder, to work alongside his son, Roberto. There Sottsass made his name as a designer who, through colour, form and styling, managed to bring office equipment into the realm of popular culture. Sottsass, Mario Tchou, and Roberto Olivetti won the prestigious 1960 Compasso d’Oro with the Elea 9003, the first Italian mainframe computer.
Throughout the 1960s, Sottsass traveled in the US and India and designed more products for Olivetti, culminating in the bright red plastic portable Valentine typewriter in 1970, which became a fashion accessory. Sotsass described the Valentine as "a brio among typewriters." Compared with the typical drab typewriters of the day, the Valentine was more of a design statement item than an office machine.
While continuing to design for Olivetti in the 1960s, Sottsass developed a range of objects which were expressions of his personal experiences traveling in the United States and India. These objects included large altar-like ceramic sculptures and his "Superboxes", radical sculptural gestures presented within a context of consumer product, as conceptual statement. Covered in bold and colorful, simulated custom laminates, they were precursors to Memphis, a movement which came more than a decade later. Around this time Sottsass said “I didn’t want to do any more consumerist products, because it was clear that the consumerist attitude was quite dangerous.”
The feeling that his creativity was being stifled by corporate work is documented in his 1973 essay “When I was a Very Small Boy.”As a result, his work from the late 60s to the 70s was defined by experimental collaborations with younger designers such as Superstudio and Archizoom, and association with the Radical movement, culminating in the foundation of Memphis at the turn of the decade.
In 1981, Sottsass and an international group of young architects and designers came together to form the Memphis Group. A night of drinking and listening to Bob Dylan's "Stuck Inside of Mobile With the Memphis Blues Again" gave the group its name. Memphis was launched with a collection of 40 pieces of furniture, ceramics, lighting, glass and textiles which featured fluorescent colors, slick surfaces, intentionally lop-sided shapes and squiggly laminate patterns
. The group's colorful, ironic pieces were hailed as one of the most characteristic examples of Post-modernism in design and the arts. Sottsass described Memphis in a 1986 Chicago Tribune article: “Memphis is like a very strong drug. You cannot take too much. I don't think anyone should put only Memphis around: It's like eating only cake.”
Whilst the Memphis movement in the eighties attracted enormous attention world wide for its energy and flamboyance, Ettore Sottsass began assembling a major design consultancy which he named Sottsass Associati. The studio was established in 1980 and gave the possibility to build architecture on a substantial scale as well as to design for large international industries.
Sottsass Associati, primarily an architectural practice, also designed elaborate stores and showrooms for Esprit, identities for Alessi, exhibitions, interiors, consumer electronics in Japan and furniture of all kinds. The studio was based on the cultural guidance of Ettore Sottsass and the work conducted by its many young associates, who often left to open their own studios. Sottsass Associati is presently based in London and Milan and continue to sustain the work, philosophy and culture of the studio.
As an industrial designer, his clients included Fiorucci, Esprit, the Italian furniture company Poltronova, Knoll International, Serafino Zani, Alessi and Brondi. As an architect, he designed the Mayer-Schwarz Gallery on Rodeo Drive in Beverly Hills, California, with its dramatic doorway made of irregular folds and jagged angles, and the home of David M. Kelley, designer of Apple's first computer mouse, in Woodside, California. In the mid-1990s he designed the sculpture garden and entry gates of the W. Keith and Janet Kellogg Gallery at the campus of Cal Poly Pomona. He collaborated with well-known figures in the architecture and design field, including Aldo Cibic, James Irvine, Matteo Thun.
Sottsass had a vast body of work; furniture, jewellery, ceramics, glass, silver work, lighting, office machine design and buildings which inspired generations of architects and designers. In 2006 the Los Angeles County Museum of Art held the first major museum survey exhibition of his work in the United States. A retrospective exhibition, Ettore Sottsass: Work in Progress, was held at the Design Museum in London in 2007. In 2009, the Marres Centre for Contemporary Culture in Maastricht presented a re-construction of a Sottsass' exhibition 'Miljö för en ny planet' (Landscape for a new planet), which took place in the National Museum in Stockholm in 1969. [sottsass_2018]