THE 46TH ANNUAL EXHIBITION OF ADVERTISING
AND EDITORIAL ART AND DESIGN
Tom Daly [Designer], Kenneth Harris [Photographer],
Wanda Embry [Model], The Art Directors Club
Tom Daly [Designer]; Kenneth Harris [Photographer]; The Art Directors Club: THE 46TH ANNUAL EXHIBITION OF ADVERTISING AND EDITORIAL ART AND DESIGN. New York: The Art Directors Club, 1966. First Edition Impression. 12 x 63 inch [30.5 x 160 cm] poster printed in four color on recto, with verso serving as the call for entries. Folded into 9 equal panels for mailing [as issued]. The black background reveals a few faint handling divots under raking light, but a very good example of an iconic poster of the Psychedelic era. Housed in the original ADC mailing envelope. Also included is a nearly fine, lightly handled example of the 17 x 22 inch [folded into quarters as issued] Art Directors Club Prospectus for The 12th Annual Communications Conference Sponsored by The Art Directors Club, Inc. Design credited to Mike Germakian for this piece only.
12 x 63 inch [30.5 x 160 cm] poster issued a s a Call For Entries for the New York Art Directors Club Annual Exhibition of Advertising and Editorial Art and Design. Model: Wanda Embry. Variant published in IMAGES OF AN ERA: THE AMERICAN POSTER 1945-75. Washington, DC: National Collection of Fine Arts, 1975 [number 47].
Production Notes: The model was photographed on Ectachrome with an 8 x 10 view camera. A dye transfer was made from the film, then retouched for 4-color printing by offset lithography on Kimberly Clark Pretice Suede 70 lb. basic stock. The dimesnions of the Call and the spacing of the folds were carefully planned. Each panel may be taken as a separate design, or used in conjunction with one of more of the other panels to make a variety of designs.
A roughly removed two-page article titled “NYADC Unflods a painted Woman for Its 46th” from the November 1966 ART DIRECTION Magazine is also included in this set.
Here is an excerpt: “Show Chairman Bob Reed said the Call got underway last spring when the exhibition committee began looking for a design to fit their "Innovation" theme. The club wanted something to represent the New York annual as the most desirable and enticing show to enter… Designer Tom Daly was picked to do the Call and came up with the idea of a skyline painted on a nude. His first idea for applying the design to human skin was tattooing but research led to experiments with various media. The best one turned out to be theatrical greasepaint and water soluble acrylics…Finding the right model was a major concern. Too sultry or voluptuous a model, it was felt, would cheapen the effect. She had to be enticing enough to symbolize a worthwhile prize that was not easily attainable…”
A unique set that reflects the zeitgeist of 1966 as Madison Avenue tried to get in front of the seismic cultural shift unleashed by youthful energy and abetted by social activism and copious amounts of psychedelic substances. If you remeber the sixties, you were doing them wrong man.
From the ADC: "Louis Pedlar founded ADC in 1920 to ensure that advertising was judged by the same stringent standards as fine art. More than 90 years later, ADC remains committed to championing the importance of artistry and craftsmanship in advertising and design. A nonprofit membership organization boasting one of the most concentrated groups of creative talent in the world, ADC’s mission is to connect creative professionals around the globe, while simultaneously provoking and elevating world-changing ideas through its programming. From its Manhattan gallery to its international membership base, ADC provides a neutral forum for creatives of all levels to network, learn and grow."