BAUHAUS AND NEW TYPOGRAPHY
Design and Style 7
Steven Heller [Editor] and Seymour Chwast [Designer]
Steven Heller [Editor] and Seymour Chwast [Designer]: BAUHAUS AND NEW TYPOGRAPHY [DESIGN AND STYLE 7]. Cohoes: Mohawk Papers Mills with The Pushpin Group Inc., 1992. First edition. A near-fine perfect-bound softcover book in stiff wrappers. Enclosed in publishers Chwast-designed mailing envelope. Production notes laid in.
10.25 x 12 perfect-bound softcover book with 30 pages and including a bound-in 8-page reprinted sample of a FUTURA type specimen catalogue by Paul Renner. Production techniques include 200 line-screen separations, four-color process, duotones, flat color, dull and gloss varnish, metallic ink, foil stamping, die-cutting and letterpress printing.
Includes work samples by Walter Gropius, Laszlo Moholy-Nagy, Herbert Bayer, Joost Schmidt, Ladislav Sutnar, Paul Renner, John Heartfield, Oskar Schlemmer, George Grosz, Josef Albers, Hinnerk Scheper, Georg Muche, Vassily Kandinsky, Paul Klee, Lyonel Feininger, Gunta Stolzl, Max Burchartz, Wilhelm Wagenfeld, Eugen Batz, Ladislav Sutnar, Jan Tschichold, Ludwig Hohlwein, John Heartfield, O. Hadank, and Roy Lichtenstein.
DESIGN AND STYLE was published twice yearly as a survey of historic design style and typography and its influence on contemporary graphic design. Various Mohawk papers and printing techniques were employed in this outstanding aesthetically appealing example of graphic design. Design & Style's mission was to examine the relationship between printing technology and graphic style.
The Second installation STREAMLINE stated: "Mohawk Papers Mills and The Pushpin Group present a journal of resource and inspiration, a twice-yearly survey of historic design styles and their influence on contemporary graphic design. Reproduced on a variety of Mohawk papers using various printing techniques, Design and Style examines the relationship between printing technology and graphic style."
"Future issues will explore French Art Deco, Dutch De Stijl, Italian Futurism, Russian Constructivism, German Expressionism, DaDa, Surrealism, and Post Modernism."
Unfortunately, the Russian Constructivism, German Expressionism, DaDa and Post Modernism editions never materialized. Volume Seven's BAUHAUS tribute was a pretty good bone to throw those of us who anxiously awaited each volumes' publication.
Have you ever scanned the Graphic Design section at your local Barnes and Noble and wondered why nearly every Graphic Design "history" book is crammed full of pretty color reproductions with the history presented as footnotes? It all started in 1986 with the Mohawk Papers Mills of Cohoes, New York.
When Mohawk Papers Mills teamed up with design historian Steven Heller and designer Seymour Chwast to publish a series of paper promotions chronicling the history of Design and Style, nobody could have possibly realized the long-term influence of the venture.
Here's how Mohawk trumpeted their series introduction JUGENSTIL: "Welcome to "Design and Style, a journal to be published semi-annually by Mohawk Paper Mills, Inc. in collaboration with its creators, Seymour Chwast of The Pushpin Group and Steven Heller, senior Art Director of The New York Times Book Review."
"The rich legacy of design history from right before the turn of the century to the present day, as defined by stylistic movements, affords the unique opportunities for the display of startling historic images made even more visually stimulating when printed on a variety of the colors and textures available from the Mohawk Collection of fine Text and Cover Papers."
This series of paper promotions inadvertently set the tone for modern design history by presenting classic examples of Graphic Design culled from many public and private collections, as selected by Heller and Chwast (aided by their respective spouses Louis Fili and Paula Scher, no doubt).
Heller mastered this dumpster-diving method by first turning it into a book with Chwast (GRAPHIC STYLE: FROM VICTORIAN TO POST-MODERN: NYC: Abrams 1988), and then an entire series for Chronicle Books with spouse Louise Fili (DECO ESPANA, ITALIAN ART DECO, DECO TYPE, JAPANESE MODERN, FRENCH MODERN, STREAMLINE, DUTCH MODERNE, BRITISH MODERNE, etc).
They say that "history belongs to the victors," and nowhere is this more apparent than in the Heller/Fili Chronicle Books. These books all did a great job of unearthing past work and presenting it in a user-friendly format, but the great messy flow of history doesn't always neatly fit into National and Stylistic publishing categories.
Now I can get off my soapbox and finish up by saying that the Design and Style series was an amazing publishing venture and the most coveted paper promotion that I have ever encountered. All volumes are highly recommended.