BETON • MEDIUM • BOLD • EXTRA BOLD
Intertype/Heinrich Jost
Heinrich Jost: BETON • MEDIUM • BOLD • EXTRA BOLD. Brooklyn, NY: Intertype [c. 1936 Intertype added the Medium Italic and Wide styles to their Beton offerings in 1937]. Slim quarto. Saddle stitched limp self wrappers. 12 pp. Type line and weight specimans and layout suggestions. Elaborate graphic design throughout. Uncoated wrappers lightly handled, so a nearly fine copy.
7.5 x 10.5 vintage type speciman promotion designed by [OKTOGON] Imre Reiner, Paris, circa 1936, featuring three weights of Heinrich Jost's Beton typeface and sample layouts utilizing the font that " . . . shows the same abstract qualities as modern architecture, automobiles and airplanes." An exceptional snapshot of the typesetting industry during the Interwar years and a fine document from the Mechanical Age of Graphic Design.
Heinrich Jost (1889 – 1948) was a typographer, type designer and graphic designer. Originally trained as a bookseller, he also attended courses at the Kunstgewerbe- und Handwerkerschule in Magdeburg. Jost moved to Munich in 1908 and took evening courses at the Kunstgewerbeschule under Paul Renner and Emil Preetorius. From 1923 to 1948 he was the art director of the Bauersche type foundry in Frankfurt am Main. At Bauer, he oversaw the work of innovative designers Paul Renner, Lucian Bernhard and Imre Reiner. Font designs attributed to Jost include Fraktur (1925), Atrax (1926), Bauer Bodoni (1926), Aeterna (1927), and Beton (1930–36).