25 PUBLICITY CAMPAIGNS
Erberto Carboni, Gillo Dorfles [Introduction]
Erberto Carboni, Gillo Dorfles [Introduction]: 25 PUBLICITY CAMPAIGNS. Greenwich, CT: New York Graphic Society, 1961. First edition. Text in English, French, German and Italian. Quarto. Yellow cloth titled in black. Printed dust jacket. Photo illustrated endpapers. 178 pp. 667 black and white illustrations. 50 color illustrations. Orange jacket spine uniformly sunned—typical for this edition! Laminated jacket with several closed tears to top edge and faint edgewear. Tiny former owner signature to front free endpaper. Interior unmarked and very clean. Out-of-print. A nearly fine copy in a very good, vibrant dust jacket. Rare in this condition.
9 x 11.5 hardcover book with 178 pages and 717 illustrations [including 50 color plates] of Carboni's trendsetting work in print and exhibition design for Italian industries. Finely printed in Milan by Silvana Editoriale d’Arte, this book features gravure printing and the highest reproduction qualities and was printed under Carboni's supervision. Introduction by Gillo Dorfles.
The coolest Graphic Design book I have ever seen.
This book carefully scrutinizes 25 separate Publicity campaigns and shows Carboni's solutions in a wide variety of media, from single-column newspaper ads, to full-page magazine ads to posters to exhibitions. No other book I am aware of presents such a wide variety of material devoted to single campaigns. It is a true joy to behold a visual concept applied repeatedly to a wide variety of formats and problems. I cannot recommend this book highly enough.
A visually stunning book that spotlights the relatively unknown Carboni's work in from the early 1930s through the late 1950s. This book is a valuable resource because it traces the development of one of Italy's finest modernists through tightly focused case studies of his publicity work for the recovering Italian economy and culture. It is a true joy to see complete campaigns reproduced in full-- my highest recommendation!
From the book: "The Italian Designer Erberto Carboni is a recognized master in the field of publicity through the graphic arts. This book is a collection of his individual poster and advertising work since 1934, on such varied subjects as oil, wine, textiles, machinery, appliances, toothpaste and chemical products."
The Italian designer Erberto Carboni [1899 - 1984] was a recognized master in the field of publicity through the graphic arts. This book is a collection of his individual poster and advertising work since 1934, on such varied subjects as oil, wine, textiles, machinery, appliances, toothpaste and chemical products. Carboni started his studies in architecture in 1921, but became also interested in graphic and industrial design. His career began at the famous Studio Boggeri, but later he worked on his own. He specialized in exhibitions for trade fairs (Olivetti), interior design and graphics. For many years, Carboni worked for RAI (the Italian radio and TV company), but also for clients who mainly manufactured basic consumer products like Motta (ice cream), Pavesi (bread), Barilla (pasta) and Shell Oil. He presented those clients with a complete graphic line, ranging from packaging to posters.
From 1953 to 1960 he worked for Bertolli, for whom he designed a whole series of magazine ads and posters. He mixed photography, graphics and inventive typography and brought a rigorous modernism into his work. In 1954 he designed the ‘Delfino’ (dolphin) chair for Arflex. [xlist_2018]