COLOR AND COMMUNICATION.
Jean-Paul Favre and André November
Zürich: ABC Verlag, 1979. First edition. Text in German, French, and English. Square quarto. Glazed printed boards. Black backstrip. 167 pp. Fully illustrated with color and black and white work examples. Textblock faintly thumbed, so a nearly fine copy.
10.25 x 10 hardcover book with 167 pages with over 150 color and black and white illustrations. From the publisher: “This book covers all aspects of commercial communication: packaging, print ads, posters, corporate identity and logotypes in relation to color. It is designed to be comprehensive and suggestive. The former objective is achieved by presenting basic data on color vision and color psychology and by showing how communication works. It is suggestive for the reader through the many practical examples from all countries that can in turn generate ideas.”
Contents
- Color and Communication
- The Function of Colors
- Commercial Communication
- Color and the Advertising Message
- Color and Marketing
Includes work by Lippincott & Margulies, Landor Associates, Odermatt & Tissi, Müller-Brockmann & Company, and many others.
The Swiss International Style derived from the idea that "abstract structure is the vehicle for communication," according to alumnus Kenneth Hiebert. "It relies on an analysis that rigorously questions and accounts for all parts of a message. The act of searching for an appropriate structure forces the designer to make the most basic inquiry about a message, to isolate its primary essence from considerations of surface style."
Hiebert wrote "The Swiss school is concerned that design be more than a frivolous cluttering of the environment. " Sounds good to me.