FORM
Svenska Slöjdforeningens Tidskrift: Organ För Konstindustri, Handtverk Och Hemslöjd
Volume XLVII, nos. 1 – 10, 1951
Arthur Hald [Editor]
Arthur Hald [Editor]: FORM: Svenska Slöjdforeningens Tidskrift: Organ För Konstindustri, Handtverk Och Hemslöjd. [Form: Swedish Crafts Association Journal for Arts, Crafts and Home Improvement] Stockholm: Svenska Slöjdföreningens Förlag, Volume XLVII, nos. 1 – 10, 1951. Quartos. Text in Swedish. Volume 47 complete in 10 issues bound in decorated Publishers cloth with index. Wrappers not retained. 430 pp. Illustrated articles and advertisements. A fine, unmarked set of this important Scandinavian Design journal.
[10] 7.75 x 10.25 journals bound in decorated Publishers cloth with a total of 430 pages devoted to contemporary Swedish Crafts, circa 1951. This volume includes indexed sections devoted to General, Storybook, Design Generally, Photo, Ceramics, Glass, Arts And Crafts And Art Industry In General, Literature, Metal, Environment In General, Furniture And Furnishings, Advertising, Textiles, Exhibitions, and Current Events.
Includes articles by Erik Berglund, Bengt Gate, Arthur Hald, Bernt Heiberg, Ake H. Huldt, Gotthard Johansson, Alf Liedholm, Stig Lindberg, Marita Lindgren-Fridell, Brita Åkerman, and others.
Includes work by Olle Eksell, Gregor Paulsson, Wilhelm Kåge, Stig Lindberg, Dora Jung, Tapio Wirkkala, Carin Bryggman, Ilmari Tapiovaara, Werner West, Kaj Franck, Alexander Calder, Karl Mathsson, Monica Bratt, Sigurd Alf Ericksen, Grete Prytz Korsmo, Elise Jakhelin, Aina Thiis Leirdal, Sissi Bjønnes, Aage Schou, Raymond Savignac, Bruno Mathsson, Jean Prouvé, Edgar Böckman, Erik Herlöw, Max Bill, Marco Zanuso, Bengt Gate, Josef Frank, Vicke Lindstrand, Edvin Öhrström, Carl Malmsten, Frederick Gibberd, Misha Black, Abram Games, Ernst Race, Robin Day, Lucienne Day, Vicke Lindstrand, Torum Bülow-Hübe, Greta Magnusson Grossman, Joseph Burnett, Alexey Brodovitch, Robert Gage, Poul Henningsen, Paavo Tynell, Lisa Johansson-Pape, Kaare Klint, Finn Juhl, Tove & Edvard Kindt-Larsen, Börge Mogensen, Nanna & Jörgen Ditzel, Hans Wegner, Barbro Nilsson, Ann-Mari Forsberg, Sven Markelius, Astrid Sampe, Timo Sarpeneva, Thea Tanner, Sven-Arne Gillgren, Carl-Axel Acking, and many others.
Advertisments from Venini, Kosta, Orrefors, Nordiska Kompaniet, Triva, Dux, Gense, Karl Mathsson and others.
Svensk Form (the Swedish Society of Crafts and Design) is a not-for-profit membership association mandated by the Swedish government to promote Swedish design at home and abroad. The association Svensk Form, originally Svenska Slöjdföreningen (The Swedish Society of Crafts and Design), was founded in 1845 to safeguard the quality of the Swedish crafts industry. At the time one of the main threats posed to the industry was the increase in mass production and the poor quality of the resulting goods, often made by non-guild-trained craftsmen.
This was an important year in the Swedish design landscape as Konstfack University College of Arts, Crafts and Design also came into existence. As a result, a new approach to design began to emerge – forward thinking and consistent with industrial production methods rather than seeking to poorly imitate old forms of luxury. The working classes of Sweden became design-empowered with access to well-designed, beautiful and affordable goods.
“Beautiful Everyday Goods” was born as a slogan in 1919, forming the basis for Svensk Form’s mission during the first half of the 1900’s. The association’s members numbered mostly professionals involved in design and crafts but also featured academics, businessmen, industrialists and history experts.
From the outset Svensk Form was an active lobbyist; arranging exhibitions, initiating debate and publishing Form, now the world’s oldest design magazine.
Svensk Form’s goal is to demonstrate the benefits of good design to social development, to stimulate the development of design in Sweden, to increase respect for the value of design work and to expand and deepen attitudes towards issues of form and design.
Svensk Form functions as a knowledge platform, intermediary, and advocate for the design field in Sweden. We work with a broad definition of design that includes the design of products, services and environments, and ranges from crafts to industrial design. Lobbying decision makers is yet another means of strengthening the role of design in society.
Increasing knowledge about the benefits of good design to the development of society has been the key theme throughout the history of Svensk Form. Today, the goal of achieving a long-term sustainable society and improved quality of life is more urgent than ever. Designers are a natural link between manufacturers and consumers and can influence how social, environmental and economic aspects are integrated into a product’s design, manufacture, marketing and market communications. Good design solutions can contribute to sustainable development. Svensk Form participates in a number of projects on the theme of good design. [Svensk Form]