GEBRAUCHSGRAPHIK
October 1929
H. K. Frenzel [Editor]
H. K. Frenzel [editor]: GEBRAUCHSGRAPHIK. Berlin: Gebrauchsgraphik, 1929. Original edition [Volume 6, Number 10: October 1929]. Text in German and English. A very good vintage magazine with shelf wear including slight discoloration around the fore edges and a red stamp on the cover. Minor foxing on the first few pages {doesn't occlude images]. Otherwise, interior unmarked and very clean. Out-of-print.
9.25 x 12.25 vintage magazine with 94 pages of editorial content plus trade advertisements. Gebrauchsgraphik utilized the latest printing and press technologies and often included custom colors, bound-in samples and advertising fold-outs, foil stamps, die-cuts and other special finishing effects.
- The International Poster Exhibition, Munich 1929 by Franz Paul Glass: 21 pages with 28 b/w photographs of the exhibit walls including displays for Germany, Munich, Austria, France, Hungary, England, Spain, Italy, Romania & YugoslaviaDenmark, Poland, Norway & Sweden, Finland, Switzerland, Holland, Russia, Japan, China, Czechoslovakia, Belgium, Bulgaria & Greece and the United States
- Hans Leistikow by Max Kolpe: 9 pages with 27 b/w illustrations
- Max Körner by H. K. Frenzel: 10 pages with 30 illustrations, 8 in color
- The Evolution of the Advertisement by Hanns W. Brose: 5 pages with 10 illustrations, 6 in color with work by Hanns W. Brose and Rene Ahrle
- Wilhelm Metzig by H. K. Frenzel: 4 pages with 7 black-and-white illustrations
- The Historical Department of the International Advertising Exhibition 1929, Berlin, III
- Wirtschaft und Werbung
- Die Umsatzstatistik und ihre Bedutung fur marktanalytische Arbeiten
- Forderung der Schaufensterdekoration durch die reklameschau by Paul Hippel: 5 pages with 16 black-and-white illustrations including work by Bruno Seydel, Klasse Fischer, Paul Hippel and C. Robert Dold
Max Körner (1883-1963) was a painter and German trademark designer. From 1913 to 1921 he was a teacher of visual design and crafts at the School of Applied Arts in Stuttgart. From 1921 he held a professorship at the State School of Applied Arts in Nuremberg and was director of the master class for applied graphics. From 1945 to 1948 entrusted temporarily to direct the Ellingen Academy until Fritz Griebel took over. Among his students was the painter Richard Lindner. He also published Monograms, Initials, Trademarks, Publisher's Marks, Characters and Ornamental Letters (circa 1950), a collection of bold, modernistic examples of the Germanic style. -- Steven Heller
Founded in 1923 by Professor H. K. Frenzel, Gebrauchsgraphik was the leading voice of the Avant-Garde influence on the European Commercial Art and Advertising industries before World War II. In the thirties, all roads led through Berlin, and Gebrauchsgraphik spotlighted all of the aesthetic trends fermenting in Europe -- Art Deco and Surrealism from Paris, Constructivism from Moscow, Futurist Fascism from Rome, De Stijl and Dutch typography from Amsterdam, and of course the spreading influence of the Dessau Bauhaus. A journal that was truly international, presented in both German and English.
Gebrauchsgraphik was in the perfect place to showcase all the latest and greatest European trends and rising artists for the rest of the world. Gebrauchsgraphik was an incredibly influential journal and agenda setter, most notably to a young man in Brooklyn named Paul Rand. According to his biographical notes, Rand's exposure to Gebrauchsgraphik in the early thirties created his desire to become a Commercial Artist. The rest is history.