GRAPHIS 173
Walter Herdeg [Editor]
Walter Herdeg [Editor]: GRAPHIS 173. Zürich: Graphis Press 1974. Volume 30, No. 173, 1974. Original edition. Text in in English, French and German. Slim quarto. Glossy perfect bound wrappers. 96 pp. Illustrated articles and period advertisements. Multiple paper stocks. Cover by Jean Mazenod. Interior unmarked and very clean. Faint tape stain [?] to cover. Glossy wrappers starting to curl [as usual], but a very good or better copy.
9.25 x 11.75 magazine with 96 pages of black and white and color examples of modern graphic design, circa 1974. Graphis was (and still is) one of the most important and influential European graphic design publication.
Contents:
- Objective Visual Design: Recent American Developments, by Bill Bonnell, Chicago. Four pages and 11 black and white illustrations.
- MIT - Massachusetts Institute of Technology, by S. M. Ten pages and 46 color and black and white work examples from Peter Bradford, Jacqueline S. Casey, Dietmar Winkler, Ralph Coburn, Muriel Cooper, and Nicholas Negroponte.
- IBM - International Business Machines, by S.M. Eight pages and 33 color and black and white work examples from Paul Rand, Richard Rogers, Jack Reich, and others.
- Westinghouse, by S.M. Eight pages and 26 color and black and white work examples by Paul Rand, Ken Hiebert, and others.
- CCA - Container Corporation of America, by S.M. Ten pages and 39 color and black and white work examples from Bill Bonnell, John Massey, Giulio Cittato, and others.
- J.C. Penney, by S.M. Six pages and 29 color and black and white work examples from their Corporate Design team.
- Sesame Street. A television-based children's magazine, by Henry Wolf, New York. Eight pages and 25 color and black and white work examples from Milton Glaser, Ivan Chermayeff, Seymour Chwast, Isadore Seltzer, Don Leake, Merle Peek, James MacMullan, and others.
- Record. A French magazine for young people, by Xavier de la Salle, Paris.
- Hap Grieshaber. I am no believer in committed art. Politics with pictures, by HAP Grieshaber
- Book Review
These periodicals are much harder to find than the well known Graphis Annuals, which are essentially pictorial “best of” collections and lack the depth and text of the originals. These publications are also more valuable as they are the original documents. Many of the articles are written by important artists, critics and scholars.
Graphis has been revered for its artistic presentation, impeccable design, and exemplary production qualities. Global in scope, Graphis is a compelling record of the most significant and influential communication work being produced today. In visually driven articles, Graphis beautifully presents the best work produced internationally in Graphic Design, Advertising, Branding & Identity, Illustration, Publishing, Packaging Design, Typography and Photography. with a focus on modern European designers. Graphis is still being published, but the most influential and groundbreaking years are from the 1940s to the mid-1970s.