INTERIORS + INDUSTRIAL DESIGN, March 1951. The New Horizons of Lester Beall.

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INTERIORS + INDUSTRIAL DESIGN
March 1951

Francis de N. Schroeder [Editor]

Francis de N. Schroeder [Editor]:  INTERIORS + INDUSTRIAL DESIGN. New York: Whitney Publications [Volume 110, no. 6] March 1951. Original edition.  Slim quarto. Perfect bound and sewn printed illustrated wrappers. 172 pp. Illustrated articles and trade advertisements. Cover by Richard Hora. Interior unmarked and very clean. Wrappers lightly worn and soiled, but a very good  copy.

9 x 12 magazine with approximately 172 pages of color and black and white examples of the best modern American interior and industrial design, circa 1951 -- offering a magnificent snapshot of the blossoming modern movement after World War II. A very desirable, vintage publication in terms of form and content: high quality printing and clean, functional design and typography and excellent photographic reproduction make this a spectacular addition to a midcentury design collection. Highly recommended.

Excellent original edition of Interiors with stunning visual content:

    • The New Horizons of Lester Beall: 10-page feature
    • Mrs. Kiernan’s traditional home and modern restaurant
    • Knife, Fork and Spoon: exhibition at the Walker Arts Center
    • Good Design 1951: Finn Juhl and Edgar Kaufmann speak their minds
    • Furniture news: highlights ofthe winter markets
    • the rug story: industry preview
    • 55 lamps, 6 designers: Raymor’s new collection
    • Two-page, two-color ad for  Herman Miller Furniture Company’s Executive Office Group, designed by George Nelson.
    • Merchandise Cues: fabrics, wallpapers, furniture, lamps, tableware, accessories, floor coverings, etc.

 

Includes advertising (many full-page and/or color) from the following manufacturers and companies: Century Lighting, Directional Modern Showrooms, Dunbar Furniture Corp., Hanson, Heifetz, Lightolier, Herman Miller Furniture Company, Harvey Probber, Raymor, Ben Rose, John Stuart, and many others.

George Nelson famously served as Editorial contributor to Interiors, where he used the magazine as his bully pulpit for bringing modernism to middle-class America. Interiors was a hard-core interior design publication, as shown by their publishing credo: "Published for the Interior Designers Group which includes: interior designers, architects who do interior work, industrial designers who specialize in interior furnishings, the interior decorating departments of retail stores, and all concerned with the creation and production of interiors-- both residential and commercial." [interiors_2019]

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