MODERN PUBLICITY Volume 31 [ADVERTISING ART: INTERNATIONAL 1961/1962]. London: Studio Books, 1961.

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MODERN PUBLICITY Volume 31

ADVERTISING ART: INTERNATIONAL 1961/1962

The Editors of Studio Books

[Editors of Studio Books]: ADVERTISING ART: INTERNATIONAL 1961/1962 [MODERN PUBLICITY, Volume 31]. London: Studio Books, 1961. First edition. Quarto. Purple cloth stamped in white. Printed dust jacket. 168 pp.  60+ color illustrations and 400+ black and white illustrations. Jacket edgeworn and lightly rubbed. Charing Cross bookseller sticker to front pastedown. Interior unmarked and very clean. Out-of-print. A very good or better copy in a very good dust jacket.

8.75 x 11.25 hard cover book with 168 pages with 60+ color illustrations and 400+ black and white illustrations. The juried selection of contents represents 25 countries: Argentina, Australia, Austria, Belgium, Brazil, Canada, Czechoslovakia, Denmark, Eire, Finland, France, Germany, Great Britain, Holland, India, Israel, Italy, Japan, Kenya, Poland, South Africa, Spain, Sweden, Switzerland, Uruguay and USA.

  • Index
  • Introduction
  • Posters and Showcards
  • Newspaper/Magazine Advertising
  • Screen Advertising
  • Trade Marks
  • Direct Mail
  • Packaging and Labels
  • Record Covers
  • Cards
  • House Organs
  • Folders & Booklets

Includes work by Helmut Baumgart, Lester Beall, Ole Bering, Maurice Binder, Erik Bruun, Rudolf de Harak, Jacques Demachy, Design Research Unit, Thomas Eckersley, Dick Elffers, Cal Freedman, A. G. Fronzoni, Milner Gray, Walter Grieder, F. H. K. Henrion, Yusaku Kamekura, Henry Knudsen, Hans Lohrer, Steff Hartvig Lund, Tadashi Masuda, Fritz Moller, Morton Goldsholl, Hiroshi Ohchi, Paul Peter Piech, W. R. Szomanski,  Bradbury Thompson and  Tomi Ungerer among many others.

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