KONSTRUKTIVE GRAFIK ARBEITEN VON RICHARD P. LOHSE,
HANS NEUBURG AND CARLO L. VIVARELLI
Hans Fischli [introduction], Hans Neuberg [Designer]
Hans Fischli [introduction], Hans Neuberg [Designer]: KONSTRUKTIVE GRAFIK ARBEITEN VON RICHARD P. LOHSE, HANS NEUBURG AND CARLO L. VIVARELLI. Zürich: Kunstgewerbemuseums, 1958. Text in German. Original edition [Wegleitung 221]. Octavo. Printed stapled wrappers. 12 pp. 20 black and white reproductions Essay and book design by Hans Neuberg. Wrappers lightly worn, but a very good or better copy.
8.5 x 8 stapled exhibition catalog with 12 pages devoted to the work of Swiss Graphic Designers Richard P. Lohse, Hans Neuburg, and Carlo L. Vivarelli. An early example of the Swiss "intergral typography" — the book design combines san serif typography, classic proportions and assymetrical page layouts.
“Aus der demnachst erscheinenden neuen zeitschrift Neue Grafik.” This exhibition predates the partnership between these three designers and Josef Muller-Brockmann that launched "Neue Grafik" in 1958. These four designer/editors signed some of their jointly written articles with the acronym LMNV, formed from their initials.
Richard Paul Lohse (1902 – 1988) was a Swiss painter and graphic artist and one of the main representatives of the concrete and constructive art movements. Born in Zürich in 1902, his early wish to study in Paris was thwarted due to his difficult economic circumstances. In 1918, he joined the advertising agency Max Dalang, where he trained to become an advertising designer. Lohse, then an autodidact, painted expressive, late-cubist still lifes. In the 1930s, his work as a graphic artist and book designer placed him among the pioneers of modern Swiss graphic design; in paintings of this period, he worked on curved and diagonal constructions. Success eventually allowed him to establish his own graphic design studio in Zürich. In 1937, Lohse co-founded Allianz, an association of Swiss modern artists, with Leo Leuppi. In 1938, he helped Irmgard Burchard, to whom he was married for a brief time, to organise the London exhibition "Twentieth Century German Art". His political convictions then led him into the resistance movement, where he met his future wife Ida Alis Dürner. The year 1943 marked a breakthrough in Lohse's painting: he standardised the pictorial means and started to develop modular and serial systems. In 1953, he published the book New Design in Exhibitions, and from 1958, he became co-editor of the magazine Neue Grafik. [wikipedia]
Hans Neuburg (1904 – 1983) trained at Orell Füssli Art Institute in Zürich, then became a copywriter/designer with Max Dalang advertising agency in Basel and Zürich (1928–29). He started his own studio in Zürich (1936), specializing in advertising and exhibition design. He became the editor of Industriewerbung and an advertising manager at a Basel import firm. Neuburg was a disciple of the Swiss Style and consequently of the International Typographic Style. He demonstrated this in his exhibition designs for the 1939 Swiss National Expo (Zürich), the Swiss contribution to the Prague World Fair 1945 and the Brussels Expo 1958. He was the picture editor of the illustrated magazine Woche and worked for the Red Cross. Hans Neuburg was a co-founder and one of the editors of the trilingual journal Neue Graphik. He was director of the Kunstgewerbemuseum in Winterthur (1962–64) and taught at the Hochschule für Gestaltung in Ulm and Carlton University in Ottawa. [AGI]
Carlo Vivarelli (1919 – 1986) was a Swiss artist and graphic designer associated with the International Typographic Style. Vivarelli began his design education studying in 1934 at the Kunstgewerbeschule Zürich. During this period, he also worked as an apprentice. Following his early studies, Vivarelli moved to moved to Paris, where he studied under French poster artist Paul Colin. In 1946, Vivarelli moved to Milan, where he worked as an art director at graphic design firm, Studio Boggeri. The following year, he returned to Zürich and opened his own firm. Vivarelli's studio was commissioned by a number of major clients including Electrolux, Roche, and Swiss Television. In 1958 Vivarelli became a founding member of Neue Grafik, a Swiss design publication. [wikipedia]