HANS NEUBURG: 50 ANNI DI GRAFICA COSTRUTTIVA
Carlo Pirovano [Editor], Hans Neuburg [Designer]
Milan: Electa, 1982. First edition [Pagina series]. Text in Italian. Square quarto. Photographically printed French-folded wrappers. Printed slipcase. 104 pp. 157 black and white and color reproductions. Matte white book spine lightly toned. A nearly fine copy housed in a very good or better example of the Publishers printed slipcase; slipcase lightly rubbed with edges uniformly worn. Uncommon.
The first -- and only -- monograph to document the 50 year career of Swiss born designer Hans Neuburg. 9.5 x 8.75 softcover book with 104 pages and 157 black and white and color reproductions including: logos, books, posters, exhibitions, advertisements, catalogs, packaging and more with summaries and original thumbnail sketches. Includes a chronology as well as intro texts by Max Bill and Hans Neuburg with text on: art, new graphic design, constructive graphics, typography, advertising, the poster and trademarks.
Swiss modernist graphic designer Hans Neuburg [1904 – 1983] helped pioneer and define the International Typographic Style along with Josef Müller-Brockmann, Wim Crouwel, Otl Aicher, Armin Hofmann and Jacqueline Casey. Neuburg grew up in Zurich, where he received technical-teaching at Orell Füssli. From 1932 he was head of publisher Jean Haecky Import AG in Basel. In 1936 he had his own design studio in Zurich. He was editor of various graphic magazines such as Camera, New Graphics and art critic for Tages-Anzeiger, the Neue Zürcher Zeitung, and created major exhibitions in Prague, Zurich, Brussels, Bern and Lausanne. In 1963, he was Vice President of the International Association of graphic Icograda.
In the 1950s he was part of the editing team of the “Neue Grafik – New Graphic Design – Graphisme Actuel” magazine, together with Richard Paul Lohse, Josef Müller-Brockmann and Carlo Vivarelli. Graphic design is presented into a wide range of applications: from advertising, type, commercial architecture, and exposition or industrial documentation. He later wrote three books about these fields: Graphic Design in the Swiss Industry, Publicity and Graphic Design in the Chemical Industry and Conception of International Exhibition.