NEUE GRAFIK
NEW GRAPHIC DESIGN
GRAPHISME ACTUEL 1
Richard P. Lohse, Josef Müller-Brockmann, Hans Neuburg, Carlo L. Vivarelli [Editors]
[LMNV] Richard P. Lohse, Josef Müller-Brockmann, Hans Neuburg, Carlo L. Vivarelli [Editors]: NEUE GRAFIK / NEW GRAPHIC DESIGN / GRAPHISME ACTUEL 1. Zurich: Verlag Otto Walter AG, Olten, September 1958. Text in German, English and French. Square quarto. Perfect-bound laminated printed wrappers. 76 pp. Black & white photography and illustrations. 4 pages of color Roche advertising as supplemental editorial material. Multiple fold outs. Wrappers worn and soiled to extreme edges. Fold out pages 23/24 and 25/26 loose and laid in, thus a good copy only. Rare.
11 x 9.875 perfect-bound magazine with 76 pages of black and white photography and illustrations. Published quarterly in Zurich, Switzerland from 1958 – 1965, Neue Grafik was arguably the most important journal responsible for disseminating contemporary and historical Swiss functional design ideas and philosophies referred to as the "International Typographic Style," "Swiss New Typography" or "Objective - Functional Typography."
- Introduction: LMNV
- The Influence of Modern Art on Contemporary Graphic Design: Richard P. Lohse
- Industrial Design: Hans Neuburg
- Experimental Photography in Graphic Design: Hans Neuburg
- The Best Recently Designed Swiss Posters 1931 – 1957: Hans Neuburg
- The Ulm Experiment and the Training of the Graphic Designer: Ernst Scheidegger
- “The Unknown Present.” An Exhibition with a Special Theme for the Globus Store, Zurich: Max Bill
- Miscellaneous
- Book Reviews
- Memoranda
- Pro Domo
Includes work by Georges Braque, Pablo Picasso, Willi Baumeister, A. M. Cassandre, E. Mcknight Kauffer, Fernand Léger, Amédée Ozenfant, Robert Delauney, Thomas Eakins, Giacomo Balla, Marcel Duchamp, Harold Edgerton, F. T. Marinetti, Herbert Matter, Max Huber, Ettore Sottsass, Jr., Celestino Piatti, Franco Grignani, Kurt Schwitters, Christian Schaad, Raoul Hausmann, Hannah Höch, John Heartfield, Marcel Janco, Theo Van Doesburg, Paul Schuitema, Giorgio De Chirico, Max Ernst, L. Moholy-Nagy, Herbert Bayer, Lester Beall, El Lissitzky, Farkas Molnar, Kasimir Malevich, Piet Modrian, Wassily Kandinsky, Otto Baumberger, Anton Stankowski, Max Bill, Ernst Keller, Hans Neuberg, Carlo L. Vivarelli, Josef Müller-Brockmann, Karl Gerstner, Maria Vieira, Siegfried Odermatt, Carl B. Graf, E. A. Heiminger, Rolf Schröter, René Groebil, Nicklaus Stoecklin, Alfred Willimann, Emil Ruder, Armin Hofmann, Igildo Biesele, Kurt Hauert, Rosemarie Tissi, Carl Graf, and others.
In 1958 four Zurich-based graphic designers launched a new magazine. These designers were Richard Paul Lohse (1902 -1988), Josef Muller-Brockmann (1914 - 1996), Hans Neuburg (1904 - 1983), and Carlo Vivarelli (1919 - 1986). These designer/editors signed some of their jointly written articles with the acronym LMNV, formed from their initials. "Neue Grafik" ceased publication in 1965 after issue 17/18.
“From a historical point of view, Neue Grafik can be seen as a programmatic platform and effective publishing organ of Swiss graphic design, an international authority in its field at the time. Protagonists of the Swiss school and its rigorous Zurich fraction lead an essential discourse on the foundations of current communication and constructive design. The influence of this movement cannot be overstated. The Swiss school, also called “International Style”, became exemplary for the conceptual approach to corporate design of increasingly globally operating corporations and an influential precursor in the design of individual projects, such as posters, exhibitions, and publications.” [Lars Müller Publishers]