PAGINA 5
August 1964
INTERNATIONAL REVIEW OF GRAPHIC DESIGN
Bruno Alfieri [Founder and Editor]
Bruno Alfieri [Founder and Editor]: PAGINA 5 [INTERNATIONAL REVIEW OF GRAPHIC DESIGN]. Milan: Societa Italiana di Grafica, No. 5. August 1964. Original Edition. Text in English, Italian, and French. A good vintage magazine in printed covers with shelf wear around the fore edges, yellowing, mottling, and a nick on the spine. Interior unmarked and very clean. The 7-inch, 33.3-rpm record, and poster are in near-fine condition. Out-of-print. Cover design by Eugenio Carmi, a tipped-in lithographed tinplate with minor shelf wear. Beautiful!
9.5 x 12.5 rare vintage magazine with 80 pages and approx. 250 illustrations, most in b/w. Beautifully printed on glossy stock. The back cover has a French-fold, which holds the 45 and the 27" x 37" one-sided full-color poster. The 7-inch 33-rpm record, from RAI-TV Italiana celebrates the 10 year anniversary (1954-1964) of Italian television with signature tunes from TV programs. The poster is by Giancarlo Iliprandi for the Rinascente "Uomo" publicity campaign. A fine snapshot of the excellent state of graphic design circa 1964 and (as a bonus!), an overview of experimental typography and design by Eckhard Neumann predating his 1967 book "Functional Graphic Design in the 20's."
- Carmi's lithographed tins by Gillo Dorfles: tipped-in 9" x 8.5" lithographed tinplate on the cover
- An American Patrol by Ralph Caplan: includes 3 storyboards for Charles Eames' nine-screen film for IBM's pavilion at the New York World's Fair and other "found" American graphics
- Pioneer of New Forms: Experiments in Europe in typography, photography, and the graphic art in the twenties by Eckhard Neumann (7 pages with 24 illustrations, 7 in color including work by Wassily Kandinsky, Filippo Tommaso Marinetti, Kurt Schwitters, Moskwa, Theo van Doesburg, Johannes Itten, Herbert Bayer, Laszlo Moholy-Nagy, Joost Schmidt, Kurt Schwitters, Johannes Molzahn, Henryk Berlewi, Ladislav Sutnar, Alfred Arndt, Anton Stankowski, Hans Leistikow, Oskar Schlemmer, Karl Peter Rohl, Johannes Canis, and Robert Michel)
- Experimental Graphics: Royal College of Art
- International Graphic Documentation
- George Giusti: 3 pages with 14 b/w illustrations
- Luigi Montaini, Till Neuburg: 12 pages w/ 54 illustrations, 1 in color
- George Tscherny: 4 pages with 29 b/w illustrations
- Giancarlo Iliprandi: 4 pages with 18 b/w illustrations
- Paul Rand: 4 pages with 27 b/w illustrations
- Franco Ricci: 2 pages with 12 b/w illustrations
- Fletcher, Forbes, Gill: 3 pages with 14 b/w illustrations
- Castiglioni, Huber, Iliprandi (exhibition design): 3 pages with 18 illustrations, 7 in color
- Giovanni Pintori (Olivetti!): 1 page with 7 b/w illustrations
- Technical Section
- Includes vintage advertisements for printing and design supplies
In addition to founding Pagina, Bruno Alfieri was also behind the reviews "Quadrum," "Zodiac" (with Adriano Olivetti), "Metro," and "Lotus." He is one of the founders of the Compasso d'Oro Award and he organized the 2002 New York Exhibition "The Italian Avant-garde in Car Design" (exhibit design by Massimo Vignelli).
From Charta Books' web site: Eugenio Carmi, born in Genoa in 1920, calls himself a “manufacturer of images.” Others call him one of the most quietly significant forces in twentieth-century Italian art. He studied under Felice Casorati and worked his way up through the graphic art world, which still influences his fine art. From 1958 to 1965, he was responsible for Italsider’s corporate image; in 1966 he participated in the Venice Bienniale; in 1973, he created a 25-minute experimental program—completely abstract—for the RAI television network. He may be best known for the illustrations he has created for Umberto Eco’s stories, published alongside them in Italy and in many other countries . . . .