ULTRA BOLD TYGHT TYPES
ALPHABET DIRECTIONS NUMBER NINETEEN
Photo-Lettering Inc.
[Photo-Lettering Inc.]: ULTRA BOLD TYGHT TYPES: ALPHABET DIRECTIONS NUMBER NINETEEN. New York City: Photo-Lettering Inc., 1972. Original edition. Slim quarto. Stapled thick wrappers. 24 pp. Photocomposition samples. Interior unmarked and very clean. Out-of-print. A nearly fine copy with trivial edgewear.
9 x 12 softcover book with 24 pages copiously illustrated in black and white. Approx. 46 types samples including Windsor Ultra Bold, Charisma Ultra Bold, Tuggle Ultra Bold, Trooper Ultra Bold, Casual Condensed Ultra Bold, Hiroshi Ultra Bold, Colossus Ultra, Integrated Ultra Bold, Pink Mouse Ultra Bold, Eightball Ultra Bold, Nouveau Ultra Bold, Blimp Ultra, Woofer Ultra Bold, Impacta Ultra, Albert Ultra Bold, Groovy Ultra Bold, Obese Ultra, Barrel Ultra and many more.
Photo-Lettering designers included Bob Alonso, Vincent Pacella, Vic Caruso, and the master Ed Benguiat.
From Luc Devroye, McGill University on Extinct 20th Century Foundries: "New York based photocomposition, lettering and digital type business active from 1936-1997, cofounded by Harold Horman and Edward Rondthaler in 1936 . . . . It was one of the earliest and most successful type houses to utilize photo technology in the production of commercial typography and lettering."