PM
August 1935
Robert L. Leslie and Percy Seitlin [Editors]
Robert L. Leslie and Percy Seitlin [Editors]: PM [An Intimate Journal For Art Directors, Production Managers, and their Associates]. NYC: The Composing Room/P.M. Publishing Co., Volume 2, No 1: August 1935. Original edition. Slim 12mo. Cloth-wove cover with electrotype shell attached. Decorated endpapers. 32 pp. Illustrated articles and advertisements. Multiple paper stocks. Covers cloth-woven with a Bronzed plaque showing Pied Piper of Hamelin mounted to front panel. Textblock lightly spotted early and late. Cloth-wove cover with a couple of minor snags to edges and spine. A very good to nearly fine copy.
5.5 x 7.75 saddle-stitched digest with 32 pages of articles and advertising celebrating the first anniversary of PM Magazine.
- Frontispiece
- Editorial Notes
- A History of Electrotyping
- Processing the Electrotype
- Let's Learn from the Meat Packers
- Isaiah Thomas 1749-1831
- Georg Salter: one-page appreciation followed by a 4-page 4-color insert showing a variety of Salter's Dust jacket designs.
- Quotes from Letters
- PM Shorts
- The Pied Piper of Hamelin
- AIGA Letterhead Contest
- Listing of Advertisements: Reliance Reproduction Co.; Weber - Johnson; Composing Room, Inc.; H. Wolfe Book; Manufacturing Co.; Flower Electrotype; Whitney Press.
PM magazine was the leading voice of the U. S. Graphic Arts Industry from its inception in 1934 to its end in 1942 (then called AD). As a publication produced by and for professionals, it spotlighted cutting-edge production technology and the highest possible quality reproduction techniques (from engraving to plates). PM and A-D also championed the Modern movement by showcasing work from the vanguard of the European Avant-Garde well before this type of work was known to a wide audience.