PM
December 1936
Robert L. Leslie and Percy Seitlin [Editors]
Robert L. Leslie and Percy Seitlin [Editors]: PM [An Intimate Journal For Art Directors, Production Managers, and their Associates]. New York: The Composing Room/P.M. Publishing Co., Volume 3, No. 4: December 1936. Original edition. Slim 12mo. Photolithography printed perfect bound and sewn wrappers. 48 pp. Illustrated articles and advertisements. Multiple paper stocks. Original cover by S. M. Adler. Trace of wear overal, but a nearly fine copy.
5.5 x 7.75 perfect-bound Digest with 48 pages of articles including a full-page b/w reproduction of the Miguel Covarrubias lithoprint "The Lindy Hop," In Defense of Cheltenham, Notes on Printing Design, Functional Color by Faber Birren, America Today (100 Prints) with an image by Howard Cook, S. M. Adler (cover artist), Techniques of Advertising Layout by Frank Young, and Type--the Invisible Ambassador .
Painter and educator Samuel Marcus Adler [1898-1979] was born in New York City and studied with Leon Kroll and Charles Louis Hinton. He exhibited widely from the late 1940s through the 1960s, and won numerous awards including artist-in-residence from the Ford Foundation in 1965.
PM magazine was the leading voice of the U. S. Graphic Arts Industry from its inception in 1934 to its end in 1942 (then called AD). As a publication produced by and for professionals, it spotlighted cutting-edge production technology and the highest possible quality reproduction techniques (from engraving to plates). PM and A-D also championed the Modern movement by showcasing work from the vanguard of the European Avant-Garde well before this type of work was known to a wide audience.