PM / A-D: December 1937 – January 1938. Pratt Institute 48-page Student industrial design, graphic art and illustration insert.

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PM
December 1937 – January 1938

Robert L. Leslie and Percy Seitlin [Editors]

Robert L. Leslie and Percy Seitlin [Editors]: PM [An Intimate Journal For Art Directors, Production Managers, and their Associates]. NYC: The Composing Room/P.M. Publishing Co., Volume 4, No. 4: December 1937 – January 1938. Original edition. Slim 12mo. Perfect bound and sewn printed wrappers. 84 [16] pp. Illustrated articles and advertisements. 4-color offset cover art by Edward Chaiter. Wrappers with trivial edgewear. Wrappers neatly separated from sewn textblock, otherwise a very good copy.

5.5 x 7.75 perfect-bound digest with 84 [16] pages of articles including Pratt Institute (student portfolio featuring industrial design, graphic art and illustration), and WPA Federal Art Project (review of Poster Show in NYC), Type Designs of the Past and Present Stanley Morison, and much more.

  • Pratt Institute: 48-page student portfolio featuring industrial design, graphic art and illustration.
  • Editorial Notes
  • Goethe and Schopenhauer as Colorists
  • A Preface to Words
  • WPA Federal Art Project: review of Poster Show in NYC
  • Book Reviews: An Enquiry Into Industrial Art in England by Nikolaus Pevsner and Handicrafts of the Southern Highlands by Allen H. Eaton.
  • Type Designs of the Past and Present - by Stanley Morison.
  • PM Shorts:  Lynd Ward, Andre Kertesz, Robert Josephy, Sol Cantor , Frank Henahan.
  • Advertising from The Composing Room, Reliance Reproduction Co., Intertype, Russell - Rutter, Brett Lithographing Co., Allcolor Co., Merganthaler - Linotype Co., Griffin Miller Bates Co. Inc., Ludlow Typograph Co., Crafton Graphic Co., Whitney Press, Wilbar Photo Engraving and Flower Electrotypes.

PM magazine was the leading voice of the U. S. Graphic Arts Industry  from its inception in 1934 to its end in 1942 (then called AD). As a publication produced by and for professionals, it spotlighted cutting-edge production technology and the highest possible quality reproduction techniques (from engraving to plates). PM and A-D also championed the Modern movement by showcasing work from the vanguard of the European Avant-Garde well before this type of work was known to a wide audience.

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