P-M
February-March 1939
Robert L. Leslie and Percy Seitlin [Editors]
Robert L. Leslie and Percy Seitlin [Editors]: PM [An Intimate Journal For Art Directors, Production Managers, and their Associates]. New York: The Composing Room/P.M. Publishing Co., Volume 4, No. 11: February-March 1939. Original edition. Slim 12mo. Thick printed spiral bound wrappers. 72 pp. Illustrated articles and advertisements. Multiple paper stocks. Original cover by Charles Egri. Wrappers lightly worn and soiled, but a very good copy.
This volume measures 5.5 x 7.75 with 72 pages of articles and advertisements.
- Charles Egri: 8-page insert designed by Charles Egri
- Kurt H. Volk: 16-page insert layout by A. G. Hoffman
- Editorial Notes
- PM Shorts: mentions Frederic Goudy, Paul Rand, Laszlo Matulay and Rex Cleveland.
- 100 years of photography
- Rendezvous: Art with Business
- Typeface Review
- The Story of the Alphabet
- Books and Pictures: Books Reviewed: Crime and Punishment by Fyodor Dostoevsky published by the Heritage Club; Walden by Henry David Thoreau published by the Heritage Club; and The Parlor by Elizabeth Mead.
- Listing of Advertisements: The Wolf Envelope Co., Merganthaler - Linotype Co., The Composing Room, Intertype, Edward Stern and Co., Ludlow Typograph Co., Caxton Press Inc. , Wilbar Photo Engraving, Silvertone Process Corp., and Reliance Reproduction Co.
From "Dr. Leslie & The Composing Room," an on-line MFA Thesis Project by Erin K. Malone, RIT, 1994: "Kurt Hans Volk was originally from Germany. He worked many years at N. W. Ayers in Philadelphia before starting his own typographic firm in 1927. He widely lectured on advertising typography and authored Using Type Correctly. He was a consultant to the Merganthaler Linotype Company for several years. He was best known for a series of art keepsakes and limited edition books distributed to friends at Christmas. These special edition books are in a special collection at the New York Public Library."
PM magazine was the leading voice of the U. S. Graphic Arts Industry from its inception in 1934 to its end in 1942 (then called AD). As a publication produced by and for professionals, it spotlighted cutting-edge production technology and the highest possible quality reproduction techniques (from engraving to plates). PM and A-D also championed the Modern movement by showcasing work from the vanguard of the European Avant-Garde well before this type of work was known to a wide audience.