AUSSTELLUNG DAS PLAKAT
[400 New Posters from 25 Countries]
Willy Rotzler [foreword]
Willy Rotzler [foreword]: AUSSTELLUNG DAS PLAKAT [400 New Posters from 25 Countries]. Zürich: Kunstgewerbemuseum, 1953. Original edition. Text in German. Thick perfect bound printed wrappers. 48 pp. 40 black and white reproductions. Multiple paper stocks. Interior unmarked and very clean. Out-of-print. Trace of wear overall. A nearly fine, fresh copy.
5.75 x 8.25 softcover book with 48 pages and 40 black and white reproductions. Exhibition catalog from Kunstgewerbemuseum Zürich from 18 April to 17 May, 1953. An early example of the Swiss "intergral typography" — the book design combines san serif typography, classic proportions and assymetrical page layouts.
Artists include Antony Clavé, Paul Smith / Kenneth Haak, Raymond Savignac, Ken Ichi Ohta, Yoshio Hayakawa, Hans Falk, Hans Schelger, Alexey Brodovitch, Leonard Cusen, Manfred Reiss, Abram Games, Pablo Picasso, Paul Colin, Dick Elffers, Hans Aeschbach, Carlo Vivarelli, Otl Aicher, Otto Treumann, Timo Sapaneva, Hans Erni, Arpad Elfer, Herbert Leupin, Fonald Brun, Hans Neuberg, Leopold Haar, Paul Rand, Celestino Piatti, Ashley Havinden, Bruce Bute, Gunnar Olsson, Jean Picart Le Doux, Povl Koling and others.