PRINT
June 1952
Lawrence Audrain [Editor]
Lawrence Audrain (Editor): PRINT: AMERICA'S GRAPHIC DESIGN MAGAZINE. New York: William Rudge, Volume 7, Number 3, June 1952. A very good vintage magazine with lightly worn and toned wrappers and a few examples of etching front and back. Interior unmarked and clean.
Perfect bound and side stapled thick printed fold-out wrappers. 80 pp. Illustrated articles and advertisments. Multiple paper stocks. Interior unmarked and very clean. Interior unmarked and clean. Wrappers lightly worn and spine uniformly sunned, but a very good or better copy.
7.25 x 10 perfect-bound magazine with 80 pages of editorial content and advertising. Print was devoted to showcasing the best in American Graphic Design, circa 1952. For this goal, the Publishers used a wide variety of paper stocks and printing styles for each issue.
Print also had the radical idea of having a Guest Art Director design each issue, thus insuirng the magazines' fresh look. Print from the mid-to-late 1950s remind me of Herbert Spencer's Typographica, but without the cultural pretensions of the English magazine. Print was meat and potatoes compared to Spencer's elegant souffles.
Contents for this vintage issue of Print magazine include:
- Historical Background
- Design Limitations
- Design and manufacture
- Type Designersand Engineers
- The Varityper
- Special uses
- Special machines
- Typewriter Detective
- near Print Composition or Nomic Printing
- Bibliography and Glossary
- Showing and List of Faces
- Notes on contributors
- production Notes
PRINT started out under the auspices of William Rudge and played a significant role in the fine press and typographic movements in the mid- twentieth century. Each issue of this beautifully-designed and printed quarterly magazine stands as an essential reference for the private press and fine printing activity of the period.