PRINT: September/October 1958. Herbert Bayer: Personality in Print; Notes on the Future: Aspen Design Conference

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PRINT
September/October 1958

Nancy Lyman [Editor]

Nancy Lyman [Editor]: PRINT: AMERICA'S GRAPHIC DESIGN MAGAZINE. NYC: Volume 12, No. 2, September/October 1958. Perfect bound and side stapled printed wrappers. 68 pp. Illustrated articles and advertisments. Multiple paper stocks. Interior unmarked and very clean. Interior unmarked and clean. Guest Art-Director for this issue of Print was Phil Franznick. Wrappers lightly worn, but a nearly fine copy.

8.5 x11 perfect-bound magazine with 68 pages of editorial content and advertising. Print was devoted to showcasing the best in American Graphic Design, circa 1958. For this goal, the Publishers used a wide variety of paper stocks and printing styles for each issue. Print also had the radical idea of having a Guest Art Director design each issue, thus insuring the magazines’ fresh look. Print from the mid-to-late  1950s remind me of Herbert Spencer’s Typographica, but without the cultural pretensions of the English magazine. Print was meat and potatoes compared to Spencer’s elegant souffles.

Contents for this vintage issue of Print magazine include:

  • herbert bayer: personality in print
  • clarence john laughlin: surfaces in design
  • design in aluminum: alcoa forecast with work by isamu noguchi, charles eames, etc.
  • surfaces in space: joseph diamond
  • a revival: 19th century american type
  • notes on the future: aspen design conference
  • two full-color, full-page ads designed by Bob Gill
  • Features include Top Drawer; and Books in print.

PRINT started out under the auspices of William Rudge and played a significant role in the fine press and typographic movements in the mid- twentieth century. Each issue of this beautifully-designed and printed quarterly magazine stands as an essential reference for the private press and fine printing activity of the period.

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