PUBBLICITÁ IN ITALIA ’62 – ’63
Franco Grignani [Designer]
Franco Grignani [Designer]: PUBBLICITÁ IN ITALIA ’62 – ’63. Milan: L'Ufficio Moderno, [1963]. First edition. Text in Italian, French, German and English. Quarto. Red paper covered boards decorated in red. Photo illustrated dust jacket. 264 [cx] pp. 500+ color and black and white illustrations. Former owner signature to front free endpaper. Jacket with two vintage tape repairs to verso, chips and closed tears. Textblock head spotted. Dust jacket and book design by Franco Grignani. A very good copy in a good dust jacket.
8.5 x 11.75 hard cover book with 264 pages and over 500 color and black and white illustrations plus 110 pages of vintage advertising. Contributors include Carlo Ludovico Ragghianti, Antonio Boggeri, Arrigo Castellani, Bruno Munari, Riccardo Ricas, Dino Villani, Ignazio Weiss, And Attilio Giovannini. Beautifully designed and printed in Italy, this Pubblicitá Annual surpasses all of its' contemporary colleagues [Graphis Annual, Modern Publicity, Art Directors Club, etc.] in terms of form and content. Highly recommended.
Well illustrated sections on
- Posters
- Advertisements
- Catalogues
- Publishing
- Calendars & Greeting Cards
- Packaging
- Letterheads, Trade-marks
- Exhibitions
- Miscellaneous
- Cinematographic and Television Advertising
Artists include Franco Bassi, Dante Bighi, Aldo Calabresi [Studio Boggeri], Erberto Carboni, Eugenio Carmi, Mimmo Castellano, Romolo Castiglioni, Giulio Confalonieri, Silvio Coppola, Carmelo Cremonesi, Alfredo Danti, Mario Fattori, Alan Fletcher, Piero Fornasetti, Luigi Gavioli, Franco Grignani, Max Huber, Giancarlo Iliprandi, Lora Lamm, Amneris Latis, Italo Lupi, Riccardo Manzi, Enzo Mari [Studio Boggeri], Bruno Monguzzi [Studio Boggeri], Bruno Munari, Ilio Negri, Bob Noorda, Enzo Oddone, Piero Ottinetti, Ferenc Pinter, Giovanni Pintori, Pablo Picasso, Roberto Sambonnet, Gino Severini, Albe Steiner, Armando Testa, Pino Tovaglia, Massimo Vignelli, Attilio Vassallo and Heinz Waibl among many others.