PUBLICITE 1946 – 1947
Publicite et Arts Graphiques
Advertising and Graphic Art
Maurice Collet [Editor]
Maurice Collet [Editor]: PUBLICITE 1946-1947 [Review of Publicity and Advertising Arts in Switzerland]. Geneva: Maurice Collet Editeur, 1947. Text in French, German and English. Thick printed french-folded wrappers. 138 pp. Various paper stocks. Tipped-in samples. Elaborate graphic design throughout. Well illustrated with text and advertisments. Light wear to edges. A nearly fine copy. Uncommon thus.
9.5 x 12 softcover book with 138 pages and full of black and white design samples of the best in Swiss Graphic Arts, circa 1947. Advertising includes many examples of custom printing and finishing including tipped-in samples. A beautifully designed and produced book that must be seen to be truly appreciated. Highly recommended.
- Essays by Hans Neuburg, Maurice Guigoz, Jan Tschichold, W. Honegger-Lavater, Alfons Helbling and Percy Wenger
- Posters
- Advertisments in Daily Press
- Advertisments in Magazine
- Folders
- Catalogs
- Booklets
- Magazine Covers
- Book jackets
- Letterheads
- Photographs
- Show Windows
- Exhibitions
- Showcards
- Packages
- Labels
- Calendars
- Greeting Cards
- Miscellaneous
- Trade-marks
- Industry Advertisments
Includes work by Christoph Aeppli, Willi Althaus, Rolf Bangerter, Walter Bangerter, Ruodi Barth, Jean Bauty, Werner Bischof, Walter Bosshart, Donald Brun, Max Buchmann, Fritz Buhler, Walter Diethelm, Hans Erni, Hans Falk, Otto Glaser, Walter Grieder, Hans Hartmann, Hans Heinz, Godi Leiser, W. Honegger-Lavater, Herbert Leupin, Hans Looser, Roger Mayer, Pierre Monnerat, Josef Muller-Brockmann, Eric Nitsche, Hans Neuberg, Beny and Judith Olonetsky-Baltensperger, Rudolf Peter, Celestino Piatti, Cioma and Rosmarie Schonhaus-Haefliger, Fred Troller, Carlo Vivarelli, Burkhard Waltenspuhl, Achille Weider, Hans Ruedi Midemer, Kurt Wirth, and many, many others.
Kenneth Hiebert wrote "The Swiss school is concerned that design be more than a frivolous cluttering of the environment."