PUBLICITE 10
Publicite et Arts Graphiques
Werbung Und Graphishce Kunst
Advertising and Graphic Art
Maurice Collet [Editor]
Maurice Collet [Editor]: PUBLICITE 10 [Review of Publicity and Advertising Arts in Switzerland]. Geneva: Maurice Collet Editeur, n.d. [1959]. Text in French, German and English. Spine crown gently bumped. Trivial edgewear to laminated wrappers. Inevitable slight lamination bubbling. Unmarked interior and out-of-print. Cover design by Pierre Monnerat. A nearly fine oversized softcover book in laminated French-folded wrappers.
9.5 x 12 softcover book with 136 pages and 574 color and b/w design samples of the best in Swiss Graphic Arts, circa 1959. Advertising includes many examples of custom printing and finishing including tipped-in samples. A beautifully designed and produced book that must be seen to be truly appreciated. Highly recommended.
Contents
Posters: 20 pages and 55 examples in color and b/w
Advertisements: 51 pages and 215 examples in b/w
Booklets, Folders: 18 pages and 88 examples in color and b/w
House Organs, Covers: 8 pages and 31 examples in color and b/w
Letterheads: 2 pages and 12 examples in b/w
Calendars: 2 pages and 10 examples in b/w
Menus and Greeting Cards: 6 pages and 38 examples in b/w
Exhibitions: 6 pages and 11 examples in b/w
Show Windows and Show Cards: 10 pages and 41 examples in b/w
Packages and Labels: 8 pages and 73 examples in b/w
Advertisers: 100 pages of industry advertisements
Includes work by Christoph Aeppli, Herbert Auchli, Felix Bader, Rolf Bangerter, Peter Birkhauser, Werner Blaser, Donald Brun, Fritz Buhler, Paul Buhlmann, Georges Calame, Werner Christen, Bernard Cuendet, Hans Erni, Hans Falk, Karl Gerstner, Walter Grieder, Hans Hartmann, Walter Herdeg, Othmar Jaeggi, Godi Leiser, Herbert Leupin, Richard P. Lohse, Hans Looser, Lukas Martz, Andre Masmejan, Pierre Monnerat, Armin Muller, Fridolin Muller, Josef Muller-Brockmann, Eric Nitsche, Celestino Piatti, Hugo Wetli, Kurt Wirth, and many, many others.
Kenneth Hiebert wrote "The Swiss school is concerned that design be more than a frivolous cluttering of the environment." Sounds good to me.