TYPOGRAFISCHE GRUNDLAGEN
Handbuch für Technik und Gestaltung
BASES TYPOGRAPHIQUES
Manuel pour technique et conception
BASIC TYPOGRAPHY
Handbook of technique and design
Ruedi Rüegg and Godi Fröhlich
Ruedi Rüegg and Godi Fröhlich: TYPOGRAFISCHE GRUNDLAGEN: Handbuch für Technik und Gestaltung [BASES TYPOGRAPHIQUES: Manuel pour technique et conception /BASIC TYPOGRAPHY: Handbook of technique and design]. Zürich: ABC Verlag, 1972. First edition. Text in German, French, and English. Square quarto. White laminated boards with black tape backstrip. Printed dust jacket. Black endpapers. 220 pp. Fully illustrated in black and white with some color throughout. Designed by Ruedi Rüegg. Dust jacket heavily chipped with loss and tape repaired tears. Interior unmarked and very clean. Out-of-print. Book with bruised tips and mild wear to lower board edges, so a very good copy in a scrappy dust jacket.
10.15 x 10 hardcover book with 220 pages and over 150 examples of the Swiss Style and numerous text illustrations. Beautifully designed by the author and printed in Switzerland by ABC Verlag.
Contents
- Introduction by J. Müller-Brockmann, Zurich
- Craft and Art by Paul Rand, Weston, Conn., USA
- Typographic Measurement Systems
- Production Techniques
- Typographic Elements
- Formal Aspects
- Working Principles
- Applied Typography
- Development of Type Forms: fascinating visual timeline showing type forms, philosophical, religious, technical or political leaders, and famous buildings from the fifth century b.c. to 1963.
From the book: “Here, for the first time, is a handbook that comprehensively deals with the technique and design elements of typographic production. This is a modern work giving extensive information which is easily understood. it is indispensable for all those concerned with the planning of texts and typesetting production.
“The book gives a comprehensive introduction to today’s technics of production, and an insight into the typographic elements and their combination-possibilities. Variations in design are shown through a representative collection of the newest typographic production from different countries.”
Ruedi Rüegg (Swiss, 1936 – 2011) was an educator, writer and one of the most highly-regarded Swiss graphic designers. After leaving the Kunstgewerbeschule in Zurich he worked with Josef Müller-Brockmann in Switzerland and then with Paul Rand in the USA. As a designer he was part of the Nakamoto International Agency in Japan from 1964–1965 before returning to Zurich as partner and co-owner of the design and advertising agency Müller-Brockmann & Co. In 1984 he set up his own practice with Max Baltis that would become Designalltag in 1992. Amongst his designs: the literature periodical Orte, the pictograms and information system for Zurich Airport, the posters for Opernhaus Zürich and with Adrian Frutiger the corporate identity of the Swiss PTT. Since 1988 he has been lecturer for graphic design at the Ohio State University, Carnegie Mellon University, Cooper Union School of Design and Schule für Gestaltung St Gallen.