BASIC TYPOGRAPHY: DESIGN WITH LETTERS
Typografische Grundlagen: Gestaltung Mit Schrift
Ruedi Rüegg, Paul Rand [essay]
Ruedi Rüegg, Paul Rand [essay]: BASIC TYPOGRAPHY: DESIGN WITH LETTERS [Typografische Grundlagen: Gestaltung Mit Schrift]. New York: Van Nostrand Reinhold, 1989. First edition [published simultaneously in Zürich by ABC Verlag, 1989]. Text in German and English. Quarto. Glossy white boards titled in black. Printed glossy dust jacket. Orange endpapers. 175 pp. Fully illustrated in color and black and white. Interior unmarked and very clean. Out-of-print. Nicely done piece of black tape obscures something to the upper corner of the orange front free endpaper. Glossy black jacket lightly rubbed and mild wear along top edge, so a nearly fine copy in a nearly fine dust jacket.
8.5 x 10 hardcover book with 175 pages and many color reproductions of uncommon Swiss typographic posters. “Here, for the first time, is a handbook that comprehensively deals with the technique and design elements of typographic production. This is a modern work giving extensive information which is easily understood. it is indispensable for all those concerned with the planning of texts and typesetting production.<p>
“The book gives a comprehensive introduction to today’s technics of production, and an insight into the typographic elements and their combination-possibilities. Variations in design are shown through a representative collection of the newest typographic production from different countries.”
Contents
- Craft and Art by Paul Rand
- Development of Letters
- Elements of Typography
- Basic Formal Aspects
- Systems of Typographical Measurement
- Copy Preparation
- Inventory of Typographic Techniques by Jurg Fritzsche
- Computer-Aided [Typographic] Design by Robert Krugel-Durband
- Progress of a Typographic Job [Checklist]
- Typographic Practice: 12 Typographic Designers:Claus Bremer, Giulio Cittato, Takenobu Igarashi, Robert Krugel-Durband, Frans Lieshout, Hans-Rudolf Lutz, Pierre Mendell, Bruno Monguzzi, Siegfried Odermatt und Rosemarie Tissi, Paul Rand, Heinz Waibl and Wolfgang Weingart.
- Typography -- Books
This book contains individual chapters and portfolios of the following designers: Claus Bremer, Giulio Cittato, Takenobu Igarashi, Robert Krugel-Durband, Frans Lieshout, Hans-Rudolf Lutz, Pierre Mendell, Bruno Monguzzi, Siegfried Odermatt und Rosemarie Tissi, Paul Rand, Heinz Waibl and Wolfgang Weingart.
Ruedi Rüegg (Swiss, 1936 – 2011) was an educator, writer and one of the most highly-regarded Swiss graphic designers. After leaving the Kunstgewerbeschule in Zurich he worked with Josef Müller-Brockmann in Switzerland and then with Paul Rand in the USA. As a designer he was part of the Nakamoto International Agency in Japan from 1964–1965 before returning to Zurich as partner and co-owner of the design and advertising agency Müller-Brockmann & Co. In 1984 he set up his own practice with Max Baltis that would become Designalltag in 1992. Amongst his designs: the literature periodical Orte, the pictograms and information system for Zurich Airport, the posters for Opernhaus Zürich and with Adrian Frutiger the corporate identity of the Swiss PTT. Since 1988 he has been lecturer for graphic design at the Ohio State University, Carnegie Mellon University, Cooper Union School of Design and Schule für Gestaltung St Gallen.