CORPORATE DESIGN INTERNATIONAL
Definition and Benefit of a Consistent Corporate Appearance
Wolfgang Schmittel
Wolfgang Schmittel: CORPORATE DESIGN INTERNATIONAL [Definition and Benefit of a Consistent Corporate Appearance]. Zurich: ABC Verlag, 1984. First edition. Text in English, German and French. A near fine minus hard cover book in a near fine minus dust jacket with minor shelf wear. Interior unmarked and very clean. Out-of-print. Graphic Design by Wolfgang Schmittel.
10.25 x 10 hardcover book with 168 pages and approx. 400 illustrations, most in color. From the publisher: "Wolfgang Schmittel, who as Director of Communications decisively contributed towards the appearance of Braun AG for many years, is in possession of thorough specialized knowledge matured through practical observation of the market."
- Introduction
- Creditanstalt: Austria's Largest Bank [Design by Schmittel]
- Isole Eolie: Information System for Tourism. Eolic Islands, Italy [Design by Mimmo Castellano]
- ZDF: German television, Channel 2 [Design by Otl Aicher]
- Minolta, Japan [Design by Saul Bass /Herb Yager & Assoc.]
- SFR: Swiss Federal Railways [Design by Muller-Brockmann + Co.]
- Kenwood, Audio Specialist Manufacturer, Japan [Design by Motoo Nakanishi with Yutaka Sano, Isao Kageyama and PAOS Inc.]
- Boda Nova: Glass, Tabletop, Cutlery, Sweden [Design by Signe Persson-Melin and Mikael Bjornstjerna]
- El Al, National Airline of Israel [Design by Dan Resinger]
- Impressum