STILE INDUSTRIA 3
January 1955
Alberto Rosselli [Editor]
Alberto Rosselli [Editor]: STILE INDUSTRIA. Milan: Domus, 1955. Original edition [Volume 2, Number 3: January 1955]. Text in Italian, photo captions in Italian and English. A nearly fine vintage magazine with very light wear. Interior unmarked and very clean. Out-of-print. Cover design by Giovanni Pintori. A rare periodical.
9.5 x 13 side-stitched Magazine with 66 pages of editorial content plus trade advertisements. Alberto Rosselli was among the first Italians to take an interest and start speaking of "industrial design.” He founded and directed Stile Industria – an adjunct publication of Domus that soon acquired complete autonomy. He was also an influential lecturer in Architecture at Milan Polytechnic.
More than any other magazine of the postwar period, Stile Industria [1954 - 1963]served to reinforce the special role for the mass-produced object. It promoted design as one of the most important cultural forces in modern Italy. Launched in 1954 under the editorship of Alberto Rosselli, it quickly became an important force in the Italian neo-Modernist design movement, providing a platform for discussions about the aesthetic and meaning of modern design in an international context.
- Incontro Alla Realta': Alberto Rosselli
- Inserto Primo Bilancio Del Disegno Industriale In Italia ( I Problemi Del Disegno Industriale In Italia Visti Dai Componenti La Giuria Del Premio "Il Compasso D'oro"
- Disegno Degli Strumenti Di Precisione: Gillo Dorfles
- La Forma Della Velocita': Bruno Alfieri
- Evoluzione Di Forme Tradizionali
- Nuovi Televisori: Soluzioni Di Minimo Ingombro
- L'o.M. Alla Fiera Di Milano: Renzo Zavanella
- La Strada Come Ambiente, Fuori Testo Il I° Congresso Internazionale Di Industrial Design Alla X Triennale Di Milano: Carlo Santi
- La Mostra Dell'american Industrial: Design A Milano
- Elenco Dei Premiati Dalla X Triennale Per La Categoria Della Produzione Industriale
- Piccola Storia Del Cartellone Pubblicitario: Ettore Sottsass Jr.
- Pubblicita' Sui Quotidiani: Giancarlo Pozzi
- Imballaggio: Mollificio Campidoglio, Istituto Editoriale Domus, Bruynzeel Fabricken N.V.
- Notiziario Tecnico: Mario Galvagni
- Full-page color advertisements from Studio Boggeri, Bruno Munari and Herbert bayer for Olivetti
Includes work by Renzo Bianchi, Ezio Bonini, Tonino Boschioli, Erberto Carboni, Anna Castelli, Claudio Conte, Fredi Drucgman, Leonardo Fiori, Ingazio Gardella, Giorgio Grando, Franco Grignani, Max Huber, Roberto Menghi, Carlo Mollino, Remo Muratore, Giovanni Pintori, Sigurd Persson, Jens Quistgaard, Leonardo Sinisgalli, Ettore Sottsass, Studio Stile, Armando Testa, Pino Tovaglia, Wilhelm Wagenfeld, Renzo Zavanella and others. Includes work from Alfa Romeo, Arteluce, Cassina, Contex, Fiat, Daimler Benz, Kartell, Georg Jensen, Olivetti, and many others.