TYPOGRAPHIC COMMUNICATIONS TODAY
Edward M. Gottschall
Edward M. Gottschall: TYPOGRAPHIC COMMUNICATIONS TODAY. Cambridge, MA: MIT Press, 1989. First edition. A near-fine hardcover book in a very good or better dustjacket: jacket lightly worn and ruffled . Interior unmarked and very clean. Out-of-print.
10.75 x 14.5 hardcover book with 249 pages and 900 illustrations, 500 in color. Editors include type-greats Aaron Burns, Karl Gerstner, Allan Haley, Herbert Spencer, Victor Spindler, and Maxim Zhukov.
From the publisher: “Suddenly, the universe of people making typographical decisions has expanded. Effective visual communication through the informed manipulation of the size and style of type, its placement on a two dimensional surface, its integration with graphic material, and the quality of its reproduction is within reach of anyone who has a computer. Typographic Communications Today places this phenomenon in historical perspective, covering the whole of 20th century graphic design.”
“With over 900 illustrations, more than 500 in color, it is an essential reference book for graphic artists and designers and for those who, regardless of profession are involved in design choices. It clarifies the options available in this new era of print while at the same time examining the new technologies in the context of art history. The numerous quotations by first rate designers make this a treasury of good thinking about the hows and whys of typographic design.”
Contents
- Preface by Aaron Burns
- Introduction
- The Many Faces of Typographic Design
- Roots – Evolution and Revolution from Constable to Kandinsky
- Order Out of Chaos
- The Focal Point -- The Bauhaus
- Spreading the Word: Jan Tschichold
- Fine Tuning: Clarity and Grid Systems
- The New Typography Crosses the Ocean
- American Design Pioneers: Paul Rand, Bradbury Thompson, Lester Beall, William Golden
- The Influence of the Private Press
- Typeface Milestones 1896-1960
- Typefaces 1970-
- Bits, Bytes and Typographic Design
- The Many Faces of Typography Today
- Thoughts
- Acknowledgments, Permissions
- Select Bibliography
- Index
- Bibliography
Designers and artists include Ilya Zdanevitch, Wolfgang Weingart, Carl B. Graf, Milton Glaser, Herb Lubalin, Alphonse Mucha, Aubrey Beardsley, Henri van de Velde, E. McKnight Kauffer, Peter Behrens, Jean Carlu, F. T. Marinetti, George Grosz, Guillaume Apollinaire, Hugo Ball, Kasimir Malevich, El Lissitzky, Alexander Rodchenko, Vilmos Huszar, Theo van Doesburg, Piet Zwart, Joseph Binder, Henryk Berlewi, H. N. Werkman, Johannes Itten, Laszlo Moholy-Nagy, Herbert Bayer, Joost Schmidt, Jan Tschichold, Theo Ballmer, Max Bill, Joseph Müller-Brockmann, Armin Hofmann, Herbert Matter, Xanti Schawinsky, Max Huber, Anton Stankowski, Ladislav Sutnar, Louis Silverstein, Karl Gerstner, Alexey Brodovitch, Man Ray, A. M. Cassandre, Will Burtin, Cipe Pineles, Paul Rand, Bradbury Thompson, Lester Beall, William Golden, Eric Gill, Otto Storch, April Greiman, Odermatt & Tissi, Pierre Mendell, Klaus Oberer, Willy Fleckhaus, Olaf Leu, Paul Ibou, Herman Lampaert, Jacques Richez, Total Design, Gert Dunbar, Erkki Ruuhinen, Jurriaan Schrofer, Viktor Kaltala, Walter Ballmer, José Pla-Narbona, Giovanni Pintori, Franco Grignani, Albe Steiner, Heinz Waibl, Bruno Monguzzi, Oldrich Hlavsa, Jan Solpera, Zdenek Ziegler, Bohuslav Blazej, Milan Jaros, Vaclav Kucera, Oldrich Posmurny, Vladimir Lebedev, Maxim Zhukov, Miran, Yusaku Kamekura, Ikko Tanaka, Kazumasa Nagai, Kiyoshi Awazu, Shigeo Fukuda, Alan Fletcher, Pentagram, Tom Eckersley, Rolf Harder, Saul Bass, Gene Federico, George Tscherny, Henry Wolf, Louis Dorfsman, Rudolph de Harak, Ivan Chermayeff, Seymour Chwast, Alan Peckolick, Massimo Vignelli, Mo Lebowitz, and B. Martin Pedersen, among many others.