Wege zur Typografie [Typographic Process] 4
Lisa Pomeroy
Wolfgang Weingart [Instructor]
Typografische Monatsblätter / Schweizer Grafische Mitteilungen / Revue suisse de l’imprimerie [Swiss Typographic Monthly Magazine: Journal for Typographic Composition, Design, Communication, Printing and Production]. Zürich: Printing and Paper Union of Switzerland, April 1986. Text in German, French and English. Slim quarto. Perfect bound and stitched wrappers. 24 pp. Publishers offprint of Wege zur Typografie [Typographic Process] 4: Lisa Pomeroy. Cover Design: Lisa Pomeroy. Wrappers lightly worn, but a nearly fine copy.
“Venturing from playful typographic research into the unknown possibilities of the computer.” — WW, DQ 130
9 x 11.685 Publishers offprint reprinting the cover and Wege zur Typografie [Typographic Process] 4: Lisa Pomeroy, a 24 page exploration of the design of a Book Cover.
Lisa Pomeroy (b. 1954) is an American graphic designer who received a BFA from the Cooper Union School of Art, then studied at the Schule für Gestaltung Basel where she also became a teacher.
“I created the supplements “TM Communication” and “Typographic Process.” You can see them from 1972 onward, I published student work but also work by other people; studios, typographers, photographers,” Wolfgang Weingart said in an interview. “[The goal of those supplements was] to show good arrangement of pages. Most of the time I made the pages as an educational example. That was the idea behind it. To publish different people, artists—and we were totally free to do what we wanted . . . It was a whole movement at the time. My idea was to change graphic design, Swiss graphic design, from this very strict way of making typography to a more lively way. And it had some effect, internationally too.”
The Typografische Monatsblätter was one of the most important journals to successfully disseminate the phenomenon of Swiss typography to an international audience, as well as spread the burgeoning ideas of the New Wave style. In existence for almost eighty years, the journal was a vital forum for concepts and discussion. Throughout these years, the Swiss typographic journal witnessed significant moments in the history of typography and graphic design. In the second half of the 20th century factors such as technology, socio-political contexts, and aesthetic ideologies profoundly affected and transformed visual language.
Wolfgang Weingart (Germany, 1941 – 2021) was an internationally known graphic designer and typographer. His work is categorized as Swiss typography and he is credited as "the father" of New Wave or Swiss Punk typography.
“For me, typography is a triangular relationship between design idea, typographic elements, and printing technique.”
Weingart was born near the Swiss border of Germany, in the Salem Valley, in 1941. He lived near Lake Constance for about thirteen years, moving to Lisbon in 1954 with his family. In April 1958 he returned to Germany and began his studies at the Merz Academy in Stuttgart, where he attended a two-year program in applied graphic arts. He learned typesetting, linocut and woodblock printing.
Weingart then completed a three-year typesetting apprenticeship in hot metal hand composition at Ruwe Printing. There he came into contact with the company’s consulting designer, Karl-August Hanke, who became his mentor and encouraged him to study in Switzerland.
Weingart met Emil Ruder and Armin Hofmann in Basel in 1963 and moved there the following year, enrolling as an independent student at the Schule für Gestaltung Basel (Basel School of Design). In 1968, he was invited to teach typography at the institution’s newly established Kunstgewerbeschule where Hofmann taught. The designers that surrounded Hofmann were not as focused on using Swiss-style principles in application to their work. These stylistic choices proved to be a great influence on Weingart, who was one of the first designers to abandon these strict principles that controlled Swiss design for decades. As he later wrote, “When I began teaching in 1968, classical, so-called “Swiss typography” (dating from the 1950s), was still commonly practiced by designers throughout Switzerland and at our school. Its conservative design dogma and strict limitations stifled my playful, inquisitive, experimental temperament and I reacted strongly against it. Yet at the same time I recognized too many good qualities in Swiss typography to renounce it altogether. Through my teaching I set out to use the positive qualities of Swiss typography as a base from which to pursue radically new typographic frontiers.”
Between 1974 and 1996, at Hofmann’s invitation, Weingart taught at the Yale Summer Program in Graphic Design in Brissago, Switzerland. For over forty years he has lectured and taught extensively in Europe, North and South America, Asia, Australia and New Zealand.
According to Weingart, "I took 'Swiss Typography' as my starting point, but then I blew it apart, never forcing any style upon my students. I never intended to create a 'style'. It just happened that the students picked up—and misinterpreted—a so-called 'Weingart style' and spread it around."
Weingart was a member of the Alliance Graphique Internationale (AGI) from 1978 to 1999, and served on the editorial board of Typographische Monatsblätter magazine from 1970 to 1988. In 2005 he was awarded the honorary title of Doctor of Fine Arts from MassArt. In 2013 he was a recipient of the AIGA Medal, the highest honor of the design profession, for his typographic explorations and teaching. In 2014 Weingart received the Swiss Grand Prix of Design award, presented by the Federal Office of Culture for his lifelong merits as a designer. [Wikipedia]