TYPE SPECIMEN BOOK
Walter Typographie Service Inc.
[Walter Typographie Service Inc.]: TYPE SPECIMEN BOOK. New York City: Walter Typographie Service Inc., November 1934. First edition. A very good spiral-bound soft cover book with thick printed wrappers and minor shelf wear including a scratch on the front cover and a peeled patch on the back cover. A 1" x 6" panel on a Rule-Borders page has been neatly clipped out [the other side of the page: proof reader's marks] and one of the spreads has a small stain on each side [Cheltenham Bold and Cheltenham Bold Italic]. Otherwise, interior unmarked and clean. Out-of-print.
8.25 x 10.75 spiral-bound soft cover book with 128 pages and approx. 30 fonts plus initials, rules, borders and display ads, etc. Also includes a Glossary of Advertising Terms, Preparation of Artwork, Word and Character Count, Printing and Engraving Terms, Electrotype and Stereotype Terms.
From the book: "Our stock in trade is an extensive collection of modern type faces plus the skill that is needed to make the rpinted word a means of expressing the advertiser's sales message. We believe that this presentation of these various type analyses demonstrates that we know how to set any type face so as to bring out its best features and make your copy readable and interesting." Fonts include Beton, Stymie, Bernhard, Bookman, Bodoni, Caslon, New Caslon, Cloister, Cooper Black, Cheltenham, Eve, Trafton, Nicholas Cochin, Greco Bold, Futura, Homewood, Garamond, Girder, Franklin Gothic, Miscellaneous Gothics, Kabel, Neuland, Broadway, Goudy, Narcissus, Greco Adornado, Nubian and Typewriter Type among others.