EVERYDAY ART QUARTERLY Nos. 18–19
A Guide To Well Designed Products
William M. Friedman [Editorial Director]
William M. Friedman [Editorial Director]: EVERYDAY ART QUARTERLY [A Guide To Well Designed Products]. Minneapolis; Walker Art Center, March 1951, Issue No. 18-19. Slim quarto. Thick photo-illustrated perfect bound wrappers. 64 pp. @50 black and white images. Advertisements. White wrappers lightly worn and rubbed, but a very good copy.
8.5 x 11 softcover magazine with 64 pages and approx. 50 b/w images. This issue of EVERYDAY ART QUARTERLY maps out the history of our eating implements. Fascinating! Drawings by Alonzo Hauser and photography by John Szarkowski—yes, that John Szarkowski. Beautiful contemporary design and typesetting by William M. Friedman. A very desirable, truly amazing vintage publication in terms of form and content: high quality printing and clean, functional design and typography and excellent photographic reproduction make this a spectacular addition to a midcentury design collection. Highly recommended.
Everyday Art Quarterly was published by the Walker Art Center in Minneapolis starting in 1946. The editorial focus aimed to bring modern design to the masses through thoughtful examination of household objects and their designers. Everyday Art Quarterly was a vocal proponent of the Good Design movement (as represented by MoMA and Chicago's Merchandise Mart) and spotlighted the best in industrial and handcrafted design. When the magazine became Design Quarterly in 1954, the editors assumed a more international flair in their selection of material to spotlight.