EVERYDAY ART QUARTERLY No. 2
A Guide To Well Designed Products
Hilde Reiss [Editor]
Hilde Reiss [Editor]: EVERYDAY ART QUARTERLY [A Guide To Well Designed Products]. Minneapolis: Walker Art Center, Fall 1946, Number 2. Original edition. Slim quarto. Stapled photo illustrated thick wrappers. 20 pp. 31 black and white images. Articles and advertisements. A very influential publication, quite uncommon. White wrappers well rubbed, spotted and worn, so a good copy.
8.5 x 11 softcover magazine with 20 pages and 31 black and white images. A magnificent snapshot of the blossoming modern movement after World War II, and a desirable vintage publication in terms of form and content: high quality printing and clean, functional design and typography and excellent photographic reproduction.
- Registering A New Trend by Eva Zeisel. A 2 page illustrated essay.
- Contemporary American Ceramics: Factory Made Ware A 3 page article profiling Florence Forst, Russel Wright, and Eva Zeisel.
- Contemporary American Ceramics: Hand Made Pottery And Porcelain A 5 page article profiling Edwin and Mary Scheier, Beatrice Woods, Gertrud and Otto Natzler, Winifred Philips, Herbert Sanders, Maija Grotell, F. Carlton Ball, Laura Andreson, Ann T. Wright, Marguerite Wildenhain, and Daniel Rhodes.
- Product Review:Dazor Fluorescent Lamps (photographed with an experimental plywood chair by Alexander Girard) and a Reverse Pressure Cooker.
- Everyday Art in the Magazines: articles about modern design published in such magazines as Arts & Architecture, Interiors, Progressive Architecture and others.
- Everyday Art on Exhibition
- Books
- Addresses: Designers and Manufacturers.
Everyday Art Quarterly was published by the Walker Art Center in Minneapolis starting in 1946. The editorial focus aimed to bring modern design to the masses through thoughtful examination of household objects and their designers. Everyday Art Quarterly was a vocal proponent of the Good Design movement (as represented by MoMA and Chicago's Merchandise Mart) and spotlighted the best in industrial and handcrafted design. When the magazine became Design Quarterly in 1954, the editors assumed a more international flair in their selection of material to spotlight.