FORM
Svenska Slöjdforeningens Tidskrift: Organ För Konstindustri, Handtverk Och Hemslöjd
Volume XLVI, nos. 1 – 10, 1950
Arthur Hald [Editor]
Arthur Hald [Editor]: FORM: Svenska Slöjdforeningens Tidskrift: Organ För Konstindustri, Handtverk Och Hemslöjd. [Form: Swedish Crafts Association Journal for Arts, Crafts and Home Improvement] Stockholm: Svenska Slöjdföreningens Förlag, Volume XLVI, nos. 1 – 10, 1950. Quartos. Text in Swedish. Volume 46 complete in 10 issues bound in decorated Publishers cloth with index. Wrappers not retained. 416 pp. Illustrated articles and advertisements. A fine, unmarked set of this important Scandinavian Design journal.
[10] 7.75 x 10.25 journals bound in decorated Publishers cloth with a total of 416 pages devoted to contemporary Swedish Crafts, circa 1950. This volume includes indexed sections devoted to General, Storybook, Design Generally, Photo, Ceramics, Glass, Arts And Crafts And Art Industry In General, Literature, Metal, Environment In General, Furniture And Furnishings, Advertising, Textiles, Exhibitions, and Current Events.
Includes articles by Carl-Axel Acking, Erik Berglund, Carin Boalt, Rolf Engströmer, Arthur Hald, Bernt Heiberg, Ingegerd Henschen, Ake H. Huldt, Ulf Hård Af Segerstad, Elly Jannes, Gotthardjohansson, Lena Larsson, Alf Liedholm, Christina Lindblad, Marita Lindgren-Fridell, Gunnar Lindman, Maja Lundbäck, Willy Maria Lundberg, Anna-Lisa Lyberg, Thyra Nordström, Thyra & Ralf Nordström, Torbjörn Olsson, Olof Ottelin, Eva Ralf & Brita Akerman, Arne Remlov, Per Skjöld, Ingegard Stadener, Elissa Steenberg, Viggo Sten Møller, Margit Svedberg, Carin Ulin, Dag Widman, and Brita Åkerman.
Includes work by Philip C. Johnson, Bruno Mathsson, László Moholy-Nagy, Le Corbusier, Mies Van Der Rohe, Frank Lloyd Wright, Willy Maria Lundberg, Bengt Johan Gulbergs, Nisse Strinning, Axel Larsson, Carlo Mollino, Saul Steinberg, Bengt Sörling, Lennart Samuelsson, Brita Sköld, Sten Hultberg, Från Tyra Lundgrens, Peter Hvidt & O. Mølgaard Nielsen, Roland Svensson, Egon Eiermann, Hermann Bauer, Trudi Petri, Hermann Gretsch, Tore Eldh, Märta Oldfors, Bengt Lindekrantz, Charles Eames, Eero Saarinen, John Andersson, William Morris, Ray Eames, Irving Harper, Alvar Aalto, Hans Knoll, Axel Salto, Ilmari Tapiovaara, Paavo Tynell, Nils Landberg, Edvin Öhrström, Anna Greta Söderland, Sven Palmqvist, Eliel & Eero Saarinen [Crow Island School, Winnetka, Il], Torolf Prytz, Gunnar Eklöf, Erik Fleming, Stig Lindberg, Bent Salicath, Erik Herlöw, Gunnar Nyland, Bianconi, and others.
Advertisments from Kosta, Orrefors, Nordiska Kompaniet, Triva, Dux, Gense, Karl Mathsson and others.
Svensk Form (the Swedish Society of Crafts and Design) is a not-for-profit membership association mandated by the Swedish government to promote Swedish design at home and abroad. The association Svensk Form, originally Svenska Slöjdföreningen (The Swedish Society of Crafts and Design), was founded in 1845 to safeguard the quality of the Swedish crafts industry. At the time one of the main threats posed to the industry was the increase in mass production and the poor quality of the resulting goods, often made by non-guild-trained craftsmen.
This was an important year in the Swedish design landscape as Konstfack University College of Arts, Crafts and Design also came into existence. As a result, a new approach to design began to emerge – forward thinking and consistent with industrial production methods rather than seeking to poorly imitate old forms of luxury. The working classes of Sweden became design-empowered with access to well-designed, beautiful and affordable goods.
“Beautiful Everyday Goods” was born as a slogan in 1919, forming the basis for Svensk Form’s mission during the first half of the 1900’s. The association’s members numbered mostly professionals involved in design and crafts but also featured academics, businessmen, industrialists and history experts.
From the outset Svensk Form was an active lobbyist; arranging exhibitions, initiating debate and publishing Form, now the world’s oldest design magazine.
Svensk Form’s goal is to demonstrate the benefits of good design to social development, to stimulate the development of design in Sweden, to increase respect for the value of design work and to expand and deepen attitudes towards issues of form and design.
Svensk Form functions as a knowledge platform, intermediary, and advocate for the design field in Sweden. We work with a broad definition of design that includes the design of products, services and environments, and ranges from crafts to industrial design. Lobbying decision makers is yet another means of strengthening the role of design in society.
Increasing knowledge about the benefits of good design to the development of society has been the key theme throughout the history of Svensk Form. Today, the goal of achieving a long-term sustainable society and improved quality of life is more urgent than ever. Designers are a natural link between manufacturers and consumers and can influence how social, environmental and economic aspects are integrated into a product’s design, manufacture, marketing and market communications. Good design solutions can contribute to sustainable development. Svensk Form participates in a number of projects on the theme of good design. [Svensk Form]