MOBILI TIPICI MODERNI
[450 riproduzioni di mobili e ambienti moderni
di architetti italiani e stranieri]
Giancarlo Palanti [a cura di]
Milano: Editoriale Domus, [1933]. First edition. Text in Italian. Slim quarto. White debossed cloth stamped in black and red. [xviii] 160 pp. 450 black and white illustrations. Multiple paper stocks. Spine cloth darkened with a short closed tear to the spine crown. trivial spotting to front panel. Gutters darkened and former owners’ name inkstamp to front pastedown. a few leaves lightly foxed, but a very good or better copy of this elaborate production.
9.25 x 12 hardcover first edition with 18 pages of introductory text followed by 450 black and white illustrations masterfully assembled and laid out with the most up-to-date—circa 1933— mise-en-page and typesetting. A superb adjunct publication from Editoriale Domus, highlighting the best and brightest designers and products of the Interwar years. Specific area of interest—Kitchens, Fireplaces, etc.—were featured a lengthy selection of photographs and images, many culled from Gio Ponti’s Domus magazine. Ponti can be felt lurking behind the scenes of nearly every page in this edition, through the impeccable selection of included materials to the contemporary layouts.
Contents:
- Mobili per camere di soggiorno
- Mobili per sala da pranzo
- Mobili per scuolo
- Mobili per camere da letto
- Mobili per camere da bambina
- Mobili per anticamera
- Mobili per cucina e office
- Tavoli e tavolini
- S, dvani e poltroneedie
Includes work by Alvar Aalto, Franco Albini, Oswald Almqvist, Paolo Artaria, Luciano Baldessari, Francesco Balint, Melchiore Bega, Josef Berger, Virgil Bierbauer, Piero Bottoni, Marcel Breuer, Otto Breuer, Stanislaw Brukalski, Gigi Chessa, Walter Dexel, Erich Dieckmann, Luigi Figinii, Joszef Fischer, Josef Frank, Jean-Michel Frank, W. H. Gispen, Hugo Gorge, Adrienne Gorska, Walter Gropius, Lux Guyer, Oswald Haerdtl, René Herbst, Ludwig Hilbersheimer, Josef Hoffmann, Hans Hopp, Tyge Hvass, Emilio Isotta, Pierre Jeanneret, Ludwig Kozma, Julius Kaesz, Le Corbusier, Alberto Legnani, Gino Levi Montalcini, Ernst Lichtblau, Adolf Loos, Anton Lorenz, Luckhardt Brothers, André Lurcat, Robert Mallet-Stevens, Sven Markelius, Ludwig Mies van der Rohe, Farkas Molnar, Luigi Moretti, Giuseppe Pagano-Pogatschnig, Giancarlo Palanti, Mario Paiconi, Charlotte Perriand, Bernhard Pfau, Gino Pollini, Gio Ponti, Adolf Rading, Giorgio Ramponi, Gerrit Rietveld, Gilbert Rohde, Ruhlmann, Alberto Satoris, Franz Singer, Walter Sobotka, Ettore Sot Sas [Sottsass], Mart Stam, Oskar Wlach, and many others.
Domus magazine was founded by Gio Ponti in 1928. During the start of the global economic depression in 1929, Ponti agreed to let the 23-year-old publisher Gianni Mazzocchi take over Domus and established the Editorial Domus publishing house. The first issue of Domus, subtitled "Architecture and decor of the modern home in the city and in the country," was published on 15 January 1928. Its mission was to renew architecture, interiors and Italian decorative arts without overlooking topics of interest to women, like the art of homemaking, gardening and cooking. Gio Ponti delineated the magazine's goals in his editorials, insisting on the importance of aesthetics and style in the field of industrial production.
Mazzocchi and Editoriale Domus took over Casabella in 1934, entrusting its direction first to Franco Albini and Giancarlo Palanti to overhaul the editorial focus on traditional interior design. Then Giuseppe Pagano Pogatschnig teamed up with art critic Edoardo Persico and transformed Casabella into a mouthpiece for the latest art and design trends. With intuition that allowed him to see far beyond his times, Gianni Mazzocchi successfully conceived and established magazines and journals that have contributed to shape the history of Italian publishing.