INTERIORS + INDUSTRIAL DESIGN
April 1948
Francis de N. Schroeder [Editor]
New York: Whitney Publications, [Volume 107, no. 9] April 1948. Quarto. Perfect bound and sewn printed illustrated wrappers. 180 pp. Illustrated articles and trade advertisements. Organic AF cover design by Robert Sivard. Wrappers lightly worn and soiled. Two small clips removed from rear matter. Inspection finds a few red pencilled marginalia examples throughout, but a very good copy.
”Wallpapers designed by Bay Region Artists” legal sized typescript retail price list assembled by James Kemble Mills stapled onto the introduction of the Fabric Market Review (see scan). Pretty cool if you’re one of those California Design Hippies.
9 x 12 magazine with 180 pages of color and black and white examples of the best modern American interior and industrial design, circa 1948 -- offering a magnificent snapshot of the blossoming modern movement after World War II. A very desirable, vintage publication in terms of form and content: high quality printing and clean, functional design and typography and excellent photographic reproduction make this a spectacular addition to a midcentury design collection. Highly recommended.
Contents include:
- For Your Information: The Lustron House; Henry Dreyfuss; Eero Saarinen's Jefferson Memorial Arch; Swedish Contemporary Fabrics; etc.
- Record Of A Journey: Bob Lee Travels To Ecuador And Peru.
- A Review Of The Fabric Market. Work By Edward Maag, Scalamandre, Maharam, Ruth Reeves, Alexander Girard, Ben Rose, Boris Kroll, Gordon Obrig, Donelda Fazakas, Laverne, Textron, Norman Trigg, Turner Halsey, Ruth Adler, Samuel Tushingham, Angelo Testa, Acquavella, Mario Carreno, Clara Alfoldi, Lee Behrens, Harry Slater, Peggy Cooke, Robert Lehr, etc.
- Interiors Paint Pot [Beige]: Francis De N. Schroeder
- Stage Design. Elements Of Stage Design: George Amberg. Work By Alberto Giacometti, Isamu Noguchi, Taddeo Gaddi, Irakli Gamrekeli, Wilhelm Reinking, Antonin Heythum, T. C. Pilartz, Alexandra Exter, A. Popova, Vladimir & Georgii Stenberg, etc.
- Reproduction Of A Restoration: Schumacher's Puts Colonial Williamsburg On The Seventh Floor.
- Doorstep To Manhattan: Jessie Phelps Kahles And The Brooklyn-Queens Expressway.
- For The Honor Of The Fleet: William Schorn Reconverts The Interior Of The S. S. Uruguay.
- Italy Shows Her Mettle: Work By Ernesto Rogers, Ignazio Gardella, Fabrizio Clerici, Carlo Mollino, Fede Cheti, etc.
- For The Middle Man And The Little Man: Robert Gruen And The Parker Pen Company.
- Merchandise Cues: Ceramics By David Donaldson, Plasdecor By Alice Donaldson; Warren Kessler; Glidden Parker; Armstrong Linoleum; etc.
- Advertisements for Herman Miller, Drexel, Ben Rose, Widdicomb, Dunbar, Thonet, Kurt Versen, etc.
- And much more.
George Nelson famously served as Editorial contributor to Interiors, where he used the magazine as his bully pulpit for bringing modernism to middle-class America. Interiors was a hard-core interior design publication, as shown by their publishing credo: "Published for the Interior Designers Group which includes: interior designers, architects who do interior work, industrial designers who specialize in interior furnishings, the interior decorating departments of retail stores, and all concerned with the creation and production of interiors-- both residential and commercial."
Interiors from this period remain an amazing vintage mid-century resource, not to be missed. Excellent vintage resource for wallpaper, rugs and floorware, funiture, lighting, decorative objects, etc.