INTERIORS + INDUSTRIAL DESIGN
February 1952
Francis de N. Schroeder [Editor]
Francis de N. Schroeder [Editor]: INTERIORS + INDUSTRIAL DESIGN. New York: Whitney Publications [Volume 111, no. 7] February 1952 .Francis de N. Schroeder [Editor): INTERIORS + INDUSTRIAL DESIGN. New York: Whitney Publications [Volume 111, no. 7] February 1952 . Original edition. Slim quarto. Perfect bound and sewn printed illustrated wrappers. 164 pp. Illustrated articles and trade advertisements. Wrappers lightly worn and soiled with a chipped spine crown. Interior unmarked and clean. Cover by Jean Barnlund. A very good copy.
9 x 12 magazine with approximately 164 pages of color and b/w examples of the best modern American interior and industrial design, circa 1952 -- offering a magnificent snapshot of the blossoming modern movement after World War II. A very desirable, vintage publication in terms of form and content: high quality printing and clean, functional design and typography and excellent photographic reproduction make this a spectacular addition to a midcentury design collection. Highly recommended.
- Modern Scandinavian Hospitality
- Mexico's Ciudad Universitaria
- Richard Neutra: American Crayon company: 8 pages and 15 plans and images by Julius Shulman. The American Crayon Company advocated Modernist sensibilities through their quarterly magazine "Everyday Art" -- often featuring layouts by John Follis, Rex Goode and Frederick Usher -- and in their corporate architecture: their Pacific Coast Studio was designed by Richard Neutra and Alvin Lustig decorated their New York Studio. Neutra also served on their Advisory Board. In "The Style of American Crayon" Emmy Zweybruck wrote " . . . Preaching what they practice is the last and very logical step towards the complete integration of American Crayon Company's effort as a producer of art materials and their fullest use as a creative and artistic force." Their partnership with leaders of the West Coast Modern Movement stands as a remarkable application of their corporate philosophy put into practice."
- Marianne Strengell's Migratory Extra Room
- Wallpaper Review: 11 pages worth.
- Merchandise Cues: dinnerware, handwrought silver, Italian enamels, Furniture, Carpet: Paolo de Poli, Eva Zeisel, Ben Seibel, etc.
- Advertising from: Knoll Associates [full-page 2-color Herbert Matter fabric ad] , Herman Miller Furniture Company [full-page 2-color George Nelson case goods], Century Lighting, Directional Modern Showrooms, Dunbar Furniture Corp., Hanson, Heifetz, , Laverne Originals, Lightolier, Harvey Probber, Raymor, Ben Rose, John Stuart, and many others.
- and much more.
George Nelson famously served as Editorial contributor to Interiors, where he used the magazine as his bully pulpit for bringing modernism to middle-class America. Interiors was a hard-core interior design publication, as shown by their publishing credo: "Published for the Interior Designers Group which includes: interior designers, architects who do interior work, industrial designers who specialize in interior furnishings, the interior decorating departments of retail stores, and all concerned with the creation and production of interiors-- both residential and commercial."