INTERIORS + INDUSTRIAL DESIGN, October 1953. Xanti Schawinsky cover and The Third Eye: Experiments in Illusion.

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INTERIORS + INDUSTRIAL DESIGN
October 1953

Olga Gueft [Editor]

Olga Gueft [Editor]: INTERIORS + INDUSTRIAL DESIGN. New York: Whitney Publications,  Volume 113, no. 2, October 1953. Original edition.  Slim quarto. Perfect bound and sewn printed illustrated wrappers. 178 pp. Illustrated articles and trade advertisements. Cover by Xanti Schawinsky. Wrappers lightly worn and soiled, with a diagonal chip to lower corner, but a nearly very good copy. Preserved in Publishers mailing envelope.

9 x 12 magazine with color and black and white examples of the best modern American interior and industrial design, circa 1953 -- offering a magnificent snapshot of the blossoming modern movement after World War II. A very desirable, vintage publication in terms of form and content: high quality printing and clean, functional design and typography and excellent photographic reproduction make this a spectacular addition to a midcentury design collection. Highly recommended.

  • Intrepid on a windy fjord: a house by Finn Juhl [6 pages with 13 b/w illustrations]
  • The seaside rejuvenation of a Long Island country club
  • The third eye: experiments in illusion by Xanti Schawinsky [4 pages with 8 b/w illustrations]
  • Young man to an old tradition: Vladimir Kagan's custom furniture [4 pages with 9 b/w illustrations]
  • Glass in a delicate jungle: a showroom by Designs for Business [2 pages with 5 b/w illustrations]
  • China in a dramatic barn: a showroom by Raymond Loewy [4 pages with 7 b/w illustrations]
  • Scandinavian Signature: Nordic furniture at George Tanier's [4 pages with 12 b/w illustrations including work by Helge Sibast, Arne Vodder, Borge Mogensen and Hans Wegner]
  • Fabrics, Fall '53: Interior's semi-annual review [14 pages with numerous examples, some with colorincluding work by Morton Sundour, Lucienne Day, Ben Rose, Marion Dorn, Boris Kroll and Jack Lenor Larsen among many others]
  • Market report on new furniture concluded: 8 pages with 27 b/w illustrations including work by Arne Jacobsen, Hans Wegner, T.H. Robsjohn-Gibbings for Widdicomb, Harvey probber, Industria Mueblera, Maurizio Tempestino for Salterini and Erwin-Lambert Inc. among others.
  • Vintage advertisements for Herman Miller, Knoll, Raymor, John Widdicomb, Salterini, Harvey Probber, Erwin-Lambeth, Paul McCobb for Directional, Fabry Associates, Inc., Dux Company, Kagan-Dreyfuss, Howard Miller Clock Company [Nelson Bubble Lamps], Ben Rose, Norman Cherner for Konwiser and Finn Juhl for Baker Furniture among others.

George Nelson famously served as Editorial contributor to Interiors, where he used the magazine as his bully pulpit for bringing modernism to middle-class America. Interiors was a hard-core interior design publication, as shown by their publishing credo: "Published for the Interior Designers Group which includes: interior designers, architects who do interior work, industrial designers who specialize in interior furnishings, the interior decorating departments of retail stores, and all concerned with the creation and production of interiors-- both residential and commercial." [interiors_2019]

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