LEDLIN LIGHTING, INC.
Catalog No. 1, January 1, 1950 [AIA 31-F-2].
Harry Gitlin [President]
Harry Gitlin [President]: LEDLIN LIGHTING, INC. New York: Ledlin Lighting, Inc., 1950. Original edition: Catalog No. 1, January 1, 1950 [AIA 31-F-2]. Printed folio folder. 15 triple hole punched printed recto only sheets. Single triple hole punched printed recto/verso sheet. Single triple hole punched printed fold out. Single tri folded single sheet titled ’sheet two, October 15, 1950.’ Typed letter dated November 30, 1950 laid in. 19 sheets total, on various stocks and finishes. A couple of leaves lightly stained, and uncoated folder lightly worn , but a very good set overall.
Harry Gitlin’s “Ball” Lamp was Merit Specified for the Case Study House Program and included in the 1950 Good Design exhibition presented by the Museum of Modern Art and the Merchandise Mart in Chicago.<p>
From a MoMA press release dated October 6, 1950 (Chicago): “Retail buyers and the consuming public occasionally are at odds in their preferences for home furnishings, a ten-week poll of more than 8,000 visitors to The Merchandise Mart's "Good Design" exhibit indicates. Results of the poll were made public today. . . .
“In addition to consumers and buyers, two other groups participated in the survey. They were: (l) manufacturers, and (2) designers and members of the press. Consumers were requested to vote for any five objects included in the exhibit on the basis of personal preference regardless of item costs. The other groups were asked to vote for five objects in accordance with professional opinion. Results of balloting by the other groups tended to agree, generally, with the combined selections of buyers and consumers.
“Designers and members of the press voted most heavily for Saarinen's upholstered side chair, gave second position to a Carl Strobe-designed handprinted gauze ninon fabric, followed successively by a molded plastic chair with rocker base designed by Charles Eames, a cabinet with shelf and drawer sections designed by .Robert S. Levine, and an adjustable ceiling light designed by Harry Gitlin.
“Manufacturers gave first preference to the Gitlin light, followed in succession by a sideboard designed by Hendrik Van Keppel and Taylor Green, a Robsjohn-Gibbings refreshment cart, the Saarinen upholstered side chair and the adjustable armchair by Edward J. Wormley.
“In the combined group tabulations, the Saarinen upholstered side chair took first position, followed by the same designer's love seat, the Gitlin ceiling light, Wright's Thru-Vu Vertical Blind and a double dresser by RobsJohnGibbings."