WHERE TO ENJOY SWEDISH DESIGN IN CENTRAL STOCKHOLM
[Svenska Slojdforeningen]
[Svenska Slojdforeningen]: WHERE TO ENJOY SWEDISH DESIGN IN CENTRAL STOCKHOLM. Stockholm: Svenska Slojdforeningen, 1953. First edition. A near fine minus brochure with minor shelf wear: Half-inch "tear" along one of the perforated seams. Interior unmarked and very clean. Out-of-print.
5.25 x 6.25 brochure folds out to 5.25 x 16.5 [postcard is middle panel perforated on both sides: 5.25 x 6.25]. Includes a description of Svenska Slojdforeningen, a map of Stockholm with numbered locations for Central Showrooms, Furniture/Interior Decoration, Textiles, Handcraft, Glass/Ceramics, Jewelry/Silverware, and Special Showrroms. Other numbered sights "which are interesting as regards contemporary design" include museums, Skandinavska Banken, modern shop interiors, shops, cafés, restaurants, and a hotel [Malmen]. Two summer exhibition venues are listed as well: Skansens Trapphall and Kungstradgarden.
A scarce document from the postwar industrial design era that was collected by an attendee of the Helsingborg Exhibition 1955 [H55]. The theme of H55 was primarily arts and crafts, assembled with the aim of showing ways in which modern design could be integrated into commercial items and luxury goods. The fair drew exhibitors from over ten countries (no mean feat at the time) and included the String Bookshelf by Nisse Strinning.